MICRO PERSPECTIVE IN TOURISM & HOSPITALITY

Motivation of Travel

Travel motivation refers to the internal and external factors that influence an individual's decision to travel. These motivations shape destination choice, travel behavior, and overall tourist satisfaction.

Relaxation and Escape

Desire to rest, unwind, and escape from daily routine or work stress.

Adventure and Excitement

Seeking thrill, challenge, and new experiences such as hiking, diving, or extreme activities.

Cultural Exploration

Interest in learning about different cultures, traditions, food, and heritage.

Social Interaction

Traveling to bond with family, friends or meet new people

Prestige and Status

Traveling to luxury destinations to gain social recognition or personal satisfaction

Education and Learning

Motivation to gain knowledge through educational tours, study trips, or historical visits

Health and Wellness

Traveling for medical treatment, spa, wellness retreats, or mental health recovery.

Business and Professional Growth

Attending meetings, conferences, trainings, or work-related travel.

Religious

Visiting pilgrimage sites for faith-based or spiritual reasons.

Demotivation of Traveling

financial constraints, time constraints, health and physical limitations, safety and security concerns, family and social obligations, lack of information, psychological barriers, accessibility issues

Push

• factors originate within the individual. Even before choosing a destination, tourists already feel the need or desire to travel.

• Internal desires that encourage a person to travel

• Psychological and emotional in nature

Pull

• factors are destination-based. These are the features that attract tourists after they feel the internal desire to travel.

• External attractions of a destination

• Influence the choice of where to travel