primary research methods
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14 Terms
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what is an overt observation?
when subjects know that they're being observed
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what is a covert observation?
when subjects don't know that they're being observed
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what is a participant observation?
when the observer joins the group that they're observing
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what is a non-participant observation?
the use of quantitive methods rather than participants
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what are structured interviews?
interviews with a prepared list of questions
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what are unstructured interviews?
interviews without a set structure
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what are semi-structured interviews?
interviews with only a few set questions - further questions are based on the answers given
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what are focus group interviews?
a group interview that capitalises on communication between participants to generate data
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what type of questions do questionnaires use?
open or closed
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what do open questions allow?
respondents to explain their answers or justify their choices
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can closed questions do this?
no
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what are some types of questionnaires?
postal, digital, face to face, phone call
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what is triangulation?
the use of multiple methods or data sources
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what is methodological pluralism?
finding value in a variety of sources of information
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Flashcards (59)