Consumer Behavior Glossary Flashcards ch 1, 12, 13, 14

Vocabulary flashcards based on key terms from consumer behavior lecture notes.

Consumer Behavior

The totality of consumers' decisions with respect to the acquisition, consumption, and disposition.

Offering

A product, service, activity, experience, or idea offered by a marketing organization to consumers.

Acquisition

The process by which a consumer comes to own or experience an offering.

Usage

The process by which a consumer uses or consumes an offering.

Disposition

The process by which a consumer discards an offering.

Self-Concept

Our mental view of who we are.

Values

Abstract, enduring beliefs about what is right/wrong, important, or good/bad.

Need

An internal state of tension experienced when there is a discrepancy between the current and an ideal or desired state.

Goal

Outcome that we would like to achieve.

Perceived Risk

The extent to which the consumer anticipates negative consequences of an action (e.g., buying, using).

Motivation

An inner state of activation that provides energy needed to achieve a goal.

Ability

The extent to which consumers have the required resources to make an outcome happen.

Opportunity

Factors that affect whether consumers can act on their motivation, such as time, distractions, and information.

Marketing

The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Symbol

External signs that consumers use to express their identity.

Culture

The typical or expected behaviors, norms, and ideas that characterize a group of people.

Reference Group

A group of people consumers compare themselves with for information regarding behavior, attitudes, and values.

Marketing Implications

Practical applications of consumer behavior insights to marketing strategy and tactics.

Acculturation

The process by which individuals adapt to a new culture by adopting its values, beliefs, and behaviors.

Bicultural Consumers

Individuals who identify with both their heritage culture and the host culture.

Ethnic Identification

The degree to which a consumer identifies with a particular ethnic group.

Gender Identity

A person's internal sense of their gender.

LGBTQ+ Marketing

Strategies targeting lesbian, gay, bisexual, transgender, and queer consumers.

Conspicuous Consumption

Buying and displaying goods to signal social status.

Voluntary Simplicity

A lifestyle choice to reduce material consumption and focus on simpler living.

Status Symbol

A product or brand that indicates a consumer's social class.

Household Roles

The functions family members play in decision-making (e.g., influencer, buyer, user).

Social Class

A group of people with similar income, education, and occupational prestige.

Psychographics

The study of consumers based on psychological and behavioral characteristics.

Values

Enduring beliefs about what is right or important in life.

Personality

A person's consistent patterns of behavior, emotion, and thought.

Lifestyles (AIOs)

Patterns of behavior based on Activities, Interests, and Opinions.

Anthropomorphism

Attributing human traits to non-human entities like brands.