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103 Terms
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Experimental Method
(widely used un Psychology) - in true experiments the following is true; \n - random diviosn is used to split people into two or more groups / conditions. \n - an independent variable is manipulated \n - a dependent variable is measured \n - all other variables are controlled as much as possible
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Correlational Method
(equally used in psychology and sociology) - uses a regressional line to demonstrate the relationship between two variables.
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\ Independent Variable
variable that is manipulated
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Dependent Variable
a ( measured ) variable that is affected by the manipulation of the independent variable
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Directionality Problem
(also known as the reverse causality problem) a problem that occurs when researchers find a relationship between two variables, but they cannot determine which variable may have caused changes in the other variable
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Third Variable Problem
there is an infinite amount of added variables, which could contribute to the cause-and-effect illusion. this means that a correlation between two variables may stem from both variables being influenced by some third (often ignored) variable
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Meta-Analysis
"Analysis of Analyses", a procedure for statistically combining the results of many different research studies in order to calculate overall effect size.
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Random Assignment
random splitting of groups or random assigning things to groups.
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Manipulation of the Independent Variable
If groups are alike in all aspects except for variation created by changing independent variable; any differences in the dependent variable are due to this.
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Availabiltiy Heuristic
heuristic where choices are based on quick easly accessible examples, more readily available information carries more weight
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Counterfactual Thinking
imagining alternative scenarios and outcomes that might have happened, but didn't
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Magical Thinking
ideas that one's thoughts or behaviors have control over specific situations
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Negativity Bias
the tendency to focus or remember the negative aspects of experiences
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Priming
\ A situation that occurs when stimuli or events increase the availability in memory or consciousness of specific types of information held in memory
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Representative Bias
Make best guess based on similarity to typical patterns or general types. Assumes people fit neatly into a relatively few clear-cut categories.
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Schema
Mental frameworks centering around a specific theme that help us to organize social information.
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Self-Fufilling Prophecy
when expectations about a behavior act to increase the likelihood that the behavior will occur
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Social Perception
(also known as person perception) The process through which we seek to know and understand others
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Causal Attribution
a judgment or inference about the cause of someone's behavior. (stable vs unstable and internal vs external)
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Actor Obserever Effect
the tendency to attribute the behavior of others to internal causes, while attributing our own behavior to external causes
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Fundamental Attribution Error
the overuse of internal attributions for other's problems
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Self-Serving Bias
the overuse of external attributions for our problems
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Impression Managment
things we do to present ourselves favorably
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Augmenting Principle
( unexpected ) When a factor which might facilitate a behavior and one which might inhibit the same behavior are both present and the behavior occurs, we add weight to the behavior. ( more weight is added when one goes against expected behavior)
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Discounting Principle
( expected ) The importance of one particular explanation for a given behavior is reduced to the extent that there are other possible explanations for that behavior. ( taken less seriously, if you go with what's expected )
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Persuasion
the active and conscious effort to change an attitude through the transmission of a message
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Central Route to Persuasion
(depends on actual argument) high elaboration, hence degree of persuasion depends on quality of arguments.
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Peripherial Route to Persuasion
low elaboration, hence distraction allows attitude change with weak arguments and shallow processing.
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Cognitive Dissonance
Inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions
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Elaboration Likelihood Model
identifying two ways to persuade: a central route and a peripheral route
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Reactance
doing the opposite in order to protect ones freedom
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Forewarning
having the knowledge that someone is going to try to persuade you ( reduces persuasion )
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Social Comparision
evaluating one's opinions and abilities by comparing oneself with others
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Social Learning
Learning through observing others.
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Classical Condtioning
a type of learning in which one learns to link two or more stimuli and anticipate events
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Operant Learning
Learning by which the subject learns through positive and negative reinforcements
Behaving differently, usually unfairly, toward the members of a group.
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Racism
Belief that one race is superior to another
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Sexism
the belief that one sex is innately superior to the other
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Illusory correlation
the perception of a relationship where none exists
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Social Categorization
the classification of oneself and others, often unconsciously or without intention, as members of social groups on the basis of shared attributes such as ethnicity, physical features, or even psychological traits
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In-Group
a social group to which one belongs
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Out-Group
any group with which an individual does not identify
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sterotype
A generalized (sometimes accurate but often overgeneralized) belief a group of people.
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Tokenism
When a single member of a minority group is present in an office, workplace, or classroom and is seen as a representative of that minority group rather than as an individual (small benefit, large cost)
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Ultimate Attributional Error
the tendency to attribute positive behaviors to internal traits within one's own group, but negative behaviors to the internal traits of the out group.
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Bogus Pipeline
a phony lie-detector device that is sometimes used to get respondents to give truthful answers to sensitive questions
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Realistic Conflict Theory
As competition escalates, groups will have increasingly negative views of each other
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Robber's Cave Study
22 boys split into two groups. One team vs the other in competitions to receive prize. Being in a competition with each other, both teams became more aggressive against the opposing team.
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Affect Centered Model of Attraction
A conceptual framework in which attraction is assumed to be based on positive and negative emotions. These emotions can be aroused directly by another person or simply associated with that person. The emotional arousal can also be enhanced or mitigated by cognitive processes.
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Attitude Similarity
the extent to which two individuals share the same attitudes
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Balance Theory
a theory holding that people try to maintain balance among their beliefs, cognitions, and sentiments
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Need for Affiliation
desire to associate with others, to be part of a group, to form close and intimate relationships (trait = stable personality trait and state = changing / temporary / situational )
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Proximity
relationships form when people have a certain physical ( or electronic ) closeness to each other ( leads to attraction )
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Repeated Exposure
frequent contact with any mildly negative, neutral, or positive stimulus results in an increasingly positive evaluation of that stimulus (can lead to attraction )
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Physical Attractiveness
Usually the first thing that draws people in ( in physical relationships )
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Inclusion of Self in Other
The degree to which our partner is included in our self-concept.
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Social Exchange Theory
We seek out and maintain those relationships in which the rewards exceed the costs.
The two most fundamental types of love are Passionate love and Companionate love. \n Over the course of a relationship, passionate love might start out very strong, but soon give way to companionate love that grows and grows over time. \n Relationships change over time.
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Group Cohesiveness
qualities of a group that bind members together and promote liking between members
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Conformity
going along with unwritten social norms, customs or more
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Compliance
going along with a direct requestion from one person to another
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Obedience
going along with a direct order from one person to another
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Milgram's Obedience Study
An experiment in which Stanley Milgram found that people will usually obey an authority, even if they might think what they are doing is wrong.
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Informational Social Influence
the influence other people have on us because we want to be right
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Normative Social Influence
influence resulting from a person's desire to gain approval or avoid disapproval
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Door in the Face
people are more likely to agree to a small request after they have refused a large request
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Foot in the Door
the tendency for people who have first agreed to a small request to comply later with a larger request
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Low Balling
Social the persuader gets you to commit to an action then before you perform it the "cost increases”
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Social Norms
San expected standard of behavior and belief established and enforced by a group
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Helping Behavior
any act that is intended to benefit another person
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Alturism
the principle or practice of unselfish concern for or devotion to the welfare of others
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Alturistic Personality
a collection of personality traits, such as empathy, that render some people more helpful than others
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Bystander Effect
the tendency for any given bystander to be less likely to give aid if other bystanders are present
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Diffusion of Responsibilty
the more people there are, the less likely that someone will do something because you will think that someone else will act
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Social Comparision
evaluating one's opinions and abilities by comparing oneself with others
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Fear of Social Blunder
We do not want to look foolish in front of others
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Epathic Joy Hypothesis
motivated by the positive feeling one gets, after engaing in prosocial behavior
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Empathy-Alturism Hypothesis
the idea that when we feel empathy for a person, we will attempt to help that person for purely altruistic reasons, regardless of what we have to gain
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Genetic Determism Model
help others who are genetically similar to ourselves to preserve our gene pool
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Negative State Relief Model
selfish desire to make themselves feel better, after engaing in prosocial behavior
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Moral Integrity
the motivation to be moral and to actually engage in moral behavior
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Pluaristic Ignorance
The tendency to think that everyone else is interpreting a situation in a certain way when they are not. Fear of social blunder leads to social comparison, leads to audience inhibition effect
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Moriarity's 1974 Beach Blanket study
\- Prior commitment \n where people on a beach and New York either ask somebody, would you keep an eye on my blanket while I go up to the concession stand or they don't ask if they don't ask. And they put out a radio on their blanket and somebody comes along and steals it. You know, people look at it and watch the man steal the blanket. Radio and don't do anything. But if that person who put the radio on the blanket says, hey, will you keep an eye on my things than people were far more likely to help.
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Buss Aggression Machine
A machine that allows an experimenter to record a subject's level of state aggression in terms of the duration and intensity of an electric shock that the subject is prepared to give an accomplice
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Catharsis
the reduction is the drive state following an aggressive act
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Drive Theory
An unmet need - drive state - efforts to reduce the drive