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54 Terms
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What does planning involve in an organization?
Defining the organization's goals, establishing strategies for achieving those goals, and developing plans to integrate and coordinate work activities.
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Why should managers plan?
When work activities are coordinated around plans, inefficiencies become obvious.
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What is a likely reason for formal planning to fail to lead to higher performance?
Constraints of the external environment.
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How do goals differ from plans?
Goals are desired outcomes, while plans describe how those outcomes will be accomplished.
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What is a true statement regarding an organization's goals?
Using a single goal such as profit may result in unethical behaviors by employees.
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What type of plans apply to the entire organization and establish overall goals?
Strategic plans.
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What do plans that encompass only the production process of a company refer to?
Operational plans.
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What are plans that are clearly defined and leave no room for interpretation called?
Specific plans.
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What is a standing plan?
An ongoing plan that provides guidance for activities performed repeatedly.
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What is traditional goal setting?
A process where all goals are set by top managers and flow down through the organization to become subgoals.
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What is a problem with traditional goal setting?
Clarity is lost as goals make their way down from the top of the organization.
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What is management by objectives (MBO)?
A process of setting mutually-agreed upon goals and using those goals to evaluate employee performance.
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What is one element of a management by objectives (MBO) program?
Performance feedback.
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How are goals used in an MBO program?
Goals are used as a motivating tool for employees.
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What is the last step in the MBO process?
Successful achievement of objectives is reinforced by performance-based rewards.
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What characteristics define well-written goals?
Goals are measurable and clear as to time frame.
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What is the first step managers should follow in goal setting?
Evaluating available resources.
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What is a mission statement?
A broad statement of an organization's purpose that provides an overall guide to what an organization thinks is important.
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What is the last step in goal setting?
Review results and whether goals are being met.
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When uncertainty is high, how should plans be structured?
Plans should be flexible.
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What type of planning is predominant at lower levels of the organization?
Operational planning.
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What does the commitment concept say about plans?
Plans should extend far enough to meet those commitments made when they were developed.
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What type of planning do top executives mainly focus on?
Strategic planning.
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What is true about planning in dynamic environments?
Flatter organizational hierarchies are advantageous when planning in uncertain environments.
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How can a manager improve their analysis of the external environment?
By environmental scanning.
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What is competitor intelligence?
Gathering information about competitors that allows managers to anticipate competitors' actions rather than merely react to them.
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What is true regarding ethical competitor intelligence?
It is ethical if competitor-related information is collected from accessible and available public sources.
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What does corporate espionage involve?
The theft of proprietary materials or trade secrets by any means.
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What type of plan leaves room for interpretation while providing general guidelines?
Directional plan.
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What does defining the organizational mission force managers to identify?
What the organization is in business to do.
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What does an external analysis help managers understand?
What the competition is doing.
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What is included in analyzing a company's labor supply?
Studying its external environment.
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What does a study of the external environment allow a manager to identify?
Opportunities and threats for the organization.
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What are the major value-creating capabilities of the organization called?
Core competencies.
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What is a SWOT analysis?
The combined external and internal analyses.
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What is the final step in the strategic management process?
Understanding the effectiveness of the strategies used.
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What are the three main types of corporate strategies?
Growth, stability, and renewal.
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What is a growth strategy?
When an organization expands the number of markets served or the products offered.
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What type of corporate strategy is demonstrated by diversifying a product line?
Growth strategy.
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What type of strategies address declining performance?
Renewal strategies.
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What is a retrenchment strategy used for?
To deal with minor performance problems and stabilize operations.
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In the BCG matrix, what is a business unit with low growth but high market share called?
Cash cow.
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What is a question mark in the BCG matrix?
A business unit with high growth but low market share.
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What is a dog in the BCG matrix?
A business unit with low growth and low market share.
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What is a star in the BCG matrix?
A business unit with high growth and high market share.
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What should be done with dogs in the BCG matrix?
They should be sold off or liquidated.
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What should managers do with cash cows?
'Milk' them for cash, limit new investment, and invest the cash generated in stars and question marks.
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Heavy investment in what will help maintain high market share?
Stars.
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What does a cost leadership strategy require?
Maintaining the lowest cost structure.
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What does a differentiation strategy involve?
Offering unique products that are widely valued by customers.
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What does it mean for a firm to be 'stuck in the middle'?
It cannot develop a cost or differentiation advantage.
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What is strategic leadership?
The ability to anticipate, envision, maintain flexibility, think strategically, and initiate changes for a viable future.
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How can an organization develop strategic flexibility?
By having multiple alternatives when making strategic decisions.
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What is an advantage of being a first mover in the market?
Opportunity to begin building customer relationships.