unit 6.2

brand

(n) a distinctive name, symbol, design or combination of these elements that identifies and differentiates a product, service or company from others

cash cow

(n) a product, service or business that generates significant or consistent profits, often requiring minimal investment or effort
một sản phẩm hoặc dịch vụ mang lại lợi nhuận lớn, lâu dài một cách tương đối dễ dàng cho doanh nghiệp

cash flow

dòng tiền, dùng để chỉ về sự chuyển động của tiền mặt hoặc các khoản tương đương giữa thu và chi của một doanh nghiệp.

cost

(n) the amount or value of resources, money or effort required to produce, acquire or maintain something

design

(n) the process of creating or planning the structure, layout or appearance of a product, system or object

evaluate

(v) to assess, examine or judge the quality, value or significance of something based on specific criteria or standards
phỏng đoán, đánh giá, ước tính

extension strategy

(n) a plan to prolong the life cycle of a product or service
phương pháp mà doanh nghiệp sử dụng để kéo dài vòng đời của sản phẩm hoặc dịch vụ.

growth

(n) the process of increasing in size, quantity, value or importance, often referring to the expansion or development of something over time

intangible

(adj) not physical or concrete, often referring to qualities, assets or experiences that cannot be touched or measured

launch

(v) to initiate, introduce or start something new, often referring to the beginning or introduction of a product, service or venture

level off

(v) to stabilize, reach a plateau or cease to rise or fall, often referring to a period of stability or equilibrium after a period of change or fluctuation
Ngừng tăng hoặc phát triển.

life cycle

(n) the various stages or phases through which something passes from its initiation or birth to its eventual decline, termination or renewal

lifespan

(n) the duration or period of time during which something, such as a living organism or product, exists, functions or is usable

margin

(n) the difference or gap between the cost or price of a product or service and its selling price, often indicating profit or profit margin

matrix

(n) a system or structure of interconnected elements or components that forms a complex whole, often with multiple dimensions or variables

mature

(adj) fully developed, grown or ripe, often referring to the state of something that has reached its full potential or stability

maturity

(n) the state or quality of being fully developed, grown or ripe, often indicating a level of completeness, stability or sophistication

merchandise

(n) goods, products or items that are available for sale or trade, often referring to items offered by retailers or businesses
các hoạt động buôn bán, chủ yếu là về bán lẻ sản phẩm.

model

(n) a representation or example that serves as a pattern, guide or prototype, often used to describe a simplified version or concept

peak

(n) the highest or most intense point, often indicating the apex or summit of something, such as performance or activity

phase

(n) a distinct stage, step or period in a process, often referring to a specific part or component of a larger sequence or development
pha, kỳ, giai đoạn

portfolio

(n) a collection or assortment of assets, investments, projects or works that are owned, managed or presented by an individual or organization

product life cycle

(n) the stages a product goes through from introduction to decline

rebrand

(v) to modify or alter the brand image, identity or perception of a product, company or organization, often to rejuvenate or reposition it in the market

repackaging

(n) the process of repackaging or reformatting a product or service, often involving changes to its presentation, design or packaging

revenue

(n) the income or earnings generated by a business, organization or entity, typically derived from the sale of goods, services or other sources

sales figures

(n) numerical data or statistics that represent the quantity, value or performance of sales for a specific period or range of products

saturation

(n) the state or condition of being fully saturated or filled to the point of maximum capacity or intensity

sponsor

(v) to support, finance or endorse an event, activity or individual, often in exchange for visibility, advertising or promotional benefits

stabilize

(v) to make or become stable, steady or balanced, often referring to the restoration or maintenance of a state of equilibrium or consistency

stable

(adj) steady, consistent or unchanging in condition, state or performance, often indicating reliability or lack of volatility

tangible

(adj) capable of being touched, felt or perceived by the senses, often referring to physical objects or assets that have a material existence

trial

(n) a test, experiment or evaluation conducted to determine the effectiveness, suitability or feasibility of something; (v) to test something new to find out if it is safe, works correctly, etc.
sự thử nghiệm

unit cost

(n) the cost incurred to produce, manufacture or acquire a single unit of a product or service, often indicating the cost per unit
điểm hòa vốn, hay là mức giá tối thiểu của sản phẩm mà công ty phải bán để tránh không bị thua lỗ.

withdraw

(v) to remove, take away or retreat from a particular situation, often indicating the action of pulling back or disengaging from something