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Monroe's motivated sequence
A method of organizing persuasive speeches with the steps of attention, need, satisfaction, visualization, and action.
Comparative advantages order
Organizing persuasive speeches by explaining why a speaker's solution is better than others.
Problem-cause-solution order
Organizing speeches by identifying a problem, analyzing its causes, and presenting a solution.
Evidence
Supporting materials used to prove or disprove something.
Creating common ground
Connecting with the audience's values, attitudes, or experiences.
Terminal credibility
Speaker's credibility at the end of the speech.
Derived credibility
Speaker's credibility based on actions and speech during the presentation.
Initial credibility
Speaker's credibility before starting to speak.
Analogical reasoning
Comparing similar cases to draw conclusions.
Causal reasoning
Establishing relationships between causes and effects.
Reasoning from principle
Moving from a general principle to a specific conclusion.
Reasoning from specific instances
Moving from particular facts to a general conclusion.
Reasoning
Drawing conclusions based on evidence.
Logos
Aristotle's term for a speaker's logical appeal based on evidence and reasoning.
Bandwagon
Assuming popularity equals correctness.
Invalid analogy
Comparing cases that are not essentially alike.
False cause
Mistakenly assuming one event causes another because they follow each other.
Hasty generalization
Jumping to conclusions with insufficient evidence.
Fallacy
An error in reasoning.
Appeal to tradition
Assuming old is better than new.
Slippery slope
Assuming one step leads to uncontrollable subsequent steps.
Either-or
Forcing a choice between two alternatives when more exist.
Ad hominem
Attacking a person instead of addressing the issue.
Red herring
Introducing irrelevant issues to divert attention.
Commemorative speech
Pays tribute to a person, group, institution, or idea.
Acceptance speech
Gives thanks for a gift, award, or public recognition.
Speech of presentation
Presents a gift, award, or public recognition.
Speech of introduction
Introduces the main speaker to the audience.
Pathos
Aristotle's term for emotional appeal.
Appeal to novelty
Assuming new is better than old automatically.