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Preferred Stock
A class of ownership in a corporation that has a higher claim on the assets and earnings than common stock.
Participating Preferred Stock
Investor gets their invested dollars back THEN get their % ownership in the remaining proceeds.
Lessons I’ve Learned
Every business venture or investment, whether it succeeds or fails, can teach you valuable lessons.
Your failures can teach you more than your successes.
There is no magical, riskless formula for a business that can guarantee success.
If there is such thing as a guaranteed homerun investment, nobody is going to offer it to you!
D Main Tendencies
Control, Competitive, Demanding, Decisive, Leaders, High Achievers, Risk Takers, 10% of Worlds Population
I Main Tendencies
People, Social, Generous, Emotional, Trusting, 15% of the world’s population, They are fun loving and very likable, Life of the party
S Main Tendencies
Team, Participants, Patient, Loyal, Friendly, Steady, Reliable, 60% of the world’s population
C Main Tendencies
Standards/Regulations/Order, Perfectionists, Fact finders, Analytical, Systematic, 15% of the world’s population, Provide order, Organization, Clarity
The Big 5 Personality Model
Openness, Conscientiousness, Extraversion, Agreeableness, Neuroticism
Maslow’s Hierarchy of Needs (Top to Bottom)
Self-Actualization, Esteem, Love and Belonging, Safety Needs, Physiological Needs
Groups
share identity and purpose
Teamwork
collaborate deeply towards shared goals
Tuckman’s Stages of Development
Forming, Storming, Norming, Performing, Adjourning
Why does communication in teams matter?
It can be the cornerstone of team success and facilitates coordination, decision making, and problem solving.
Barriers to Communication
Cultural & Language Differences, Physical Separation (remote/global teams), Hierarchical Structures (lack of open dialogue), Personal Biases or Assumptions
How can we improve communication?
Inclusive Team Culture, Technology Tools, Active Listening, Transparency & Openness, Regular Meetings & Feedback
What are the Four Roles of Management?
I, E, A, P
What does “I” stand for in the Four Roles of Management?
WHO Organic
What does “E” stand for in the Four Roles of Management?
WHY Change
What does “A” stand for in the Four Roles of Management?
HOW Efficient
What does “P” stand for in the Four Roles of Management?
WHAT Effective
What is Bounded Rationality?
The idea that decision-making is limited rather than perfectly "optimal."
What are the three primary constraints for Bounded Rationality?
Cognitive Capacity, Information Gaps, Heuristics
When expected value is equal, people make risk averse decisions when probability is framed as a
gain
When expected value is equal, people make risk seeking decisions when probability is framed as a
loss
Groups may make better decisions than individuals due to
increased cognitive capacity
What are the cons to teams compared to individuals when it comes to making better decisions?
They take longer to make decisions and require substantial process skills to get maximum benefit.
When is receiving feedback ineffective?
When it’s defensive, Attacks giver, Denies feedback, Is disrespectful, Ignores or shows little interest, Doesn’t listen, Rationalizes/gives excuses
When is receiving feedback effective?
When it’s open, responsive, accepts feedback, respectful, stays engaged, listens actively, sincerely tries to understand
Income Statement is also known as the:
Profit & Loss Statement (P&L)
Sales (Revenues)
Selling Price x Quantity
Expenses
Cost of Goods Sold (COGS), Selling General and Administrative (SG&A), Non-Operating Expenses (Interest expense, etc.)
Profits include:
Gross Profits, EBITDA (Earnings before interest, taxes & depreciation, Pretax Profits, Net Profit after taxes
How to calculate Gross Profits?
Sales - COGS
How to calculate EBITDA?
Sales - COGS & SG&A
Net profit after taxes
Sales - All Expenses
What are the 3 key elements of the balance sheet?
Assets, Liabilities, and Equity (Net Worth)
Assets include:
Cash, Accounts Receivable (A/R), Inventory, and Machinery & Equipment
Liabilities include:
Accounts Payable and Notes Payable
How to calculate Equity (Net Worth)?
Assets - Liabilities
Cash Generation - Cash Used = ?
Cash Flow
Cash Accounting: When are Revenues and Expenses recorded?
Only when cash physically moves.
Accrual Accounting: When are Revenues and Expenses recorded?
When the economic event occurs, regardless of cash flow.
When is Revenue recorded under the Accrual method?
When it is earned. (e.g., The job is finished or the product is delivered, regardless of when the customer pays.)
When is an Expense recorded under the Accrual method?
When it is incurred.
When is Revenue recorded under the Cash method?
When the cash is received. (The money must be physically in hand or in the bank account.)
When is an Expense recorded under the Cash method?
When the cash is paid out. (The money has physically left the bank account.)
Accounts Receivable (A/R)
People owe you $
Accounts Payable (A/P)
You owe people $
What is Depreciation in the context of Capital Expenses?
The process of spreading the cost of a long-term asset (like a truck or machine) over its useful life, rather than recording the whole expense at once.
Why is Inventory important for cash flow?
It represents "tied-up cash." The business has paid for the goods but hasn't yet converted them back into cash through sales.
Profit
You record a sale the moment you finish the job, even if the customer hasn't paid you yet.
Cash Flow
Only cares about when the physical money hits your hand.
Net Income + / - Balance Sheet Items = ?
Cash
What counts as a Balance Sheet item?
Change in A/R, Change in A/P, Change in Inventory, Other “Working Capital”, Capital Expenses, Depreciation, Cash Flow
Straight Line Depreciation
Reports equal depreciation expense each year throughout the entire useful life until the entire asset is depreciated to its salvage value
Accelerated Depreciation
Allocates a larger portion of an asset’s cost to expense in the early years of its useful life and less in later years.
What is the rule for Straight Line Depreciation?
The asset’s cost is spread out in equal annual amounts over its entire useful life until it reaches its salvage value.
What is the rule for Accelerated Depreciation?
The asset takes higher depreciation expenses in the early years and smaller expenses in the later years of its life.
How does Straight Line versus Accelerated Depreciation differ in timing?
Straight Line stays the same every year, while Accelerated is "front-loaded" to reflect assets that lose value quickly when new.
What is the definition of the Break-Even point?
The point where Total Revenue minus Total Expense equals zero, meaning the business is making no profit but also suffering no loss.
What is the formula to calculate Break-Even Units?
Fixed Costs / Contribution Margin
What are Fixed Costs?
Expenses that remain the same regardless of how many units the business sells.
What are Variable Costs?
Expenses that increase or decrease directly in proportion to sales growth and production volume.
How do you calculate the Contribution Margin?
Sales - Variable Expenses
How does Contribution Margin relate to Gross Profit?
It’s essentially the same as Gross Profit.
What is Bootstrapping?
Starting a business without external help or working capital.
What are common early-stage bootstrapping sources?
Founders’ Capital, personal savings, credit cards, and second mortgages on personal property.
What are later-stage bootstrapping sources?
Company earnings, lines of credit, SBA loans, asset-backed lending, and accounts receivable factoring.
Who are the primary providers of early-stage Equity Financing?
Angel Investors, seed-stage Venture Capital, or Corporate Strategic Partnerships
What are the later-stage sources of Equity Financing?
Large Venture Capital firms, Corporate Venture funds, Mezzanine financing, and Investment Banks.
What’s it called when you keep 100% ownership but take on all the personal risk.
Bootstrapping/Debt
What’s it called when you share the risk with investors, but you give away a piece of the company’s ownership in exchange for their cash.
Equity
Financial Return Angel
An investor with low industry experience and low entrepreneurial experience who primarily focuses on the financial return of the investment.
Professional Entrepreneur Angel
An investor with high entrepreneurial experience but low experience in that specific industry; they know how to build businesses but are new to your particular field.
Operational Expertise Angel
An investor with high industry experience but low entrepreneurial experience; they are often former executives who understand the market perfectly but may not have started a company themselves.
Guardian Angel
An investor who has both high industry experience and high entrepreneurial experience, offering the most comprehensive value to a start-up.
What are the funding sources for Angel Investors?
They use their own capital, family, friends, and high-net-worth individuals.
What are the funding sources for Venture Capitalists?
Institutions and high-net-worth individuals
What financial instruments do Angels typically use?
Equity and SAFE agreements
What financial instruments do Venture Capitalists typically use?
Equity and Convertible Notes
How much do Angels invest at what company stage?
They provide smaller funding for early stages.
How much do Venture Capitalists invest at what company stage?
They provide larger funding for later stages.
How much sophistication and due diligence process do Angels have?
They typically have lower sophistication and perform less due diligence.
How much sophistication and due diligence process do Venture Capitalists have?
They have higher sophistication and use professional teams of experts for deep due diligence.
What is the typical post-investment role for an Angel?
Active role
What is the typical post-investment role for a Venture Capitalist?
Strategic role
What is the level of risk for Angel investing?
Extreme Risk with a high chance of losing all money.
What is the level of risk for Venture Capitalist investing?
High Risk with a moderate chance of losing all money.
What is Pre-Money Valuation?
The value of a company before it receives a new investment or funding round.
How do you calculate Post-Money Valuation?
Pre-Money Valuation + New Investment
How to calculate Investor Ownership %?
Investment Amount / Post-Money Valuation
How to calculate new Ownership % (you/existing owners)?
Your Shares/Total New Shares Outstanding
Operating Cash Flow (Indirect Method)?
Net Income + Depreciation ± Change in Working Capital
Annual Straight Line Depreciation Expense
(Cost of Asset - Salvage Value) / Useful Life
Asset-based Valuation
Focuses on the value of a company’s assets or the fair market value of its total assets after deducting liabilities
Market-based Valuation
Values a business by considering the market prices of comparable assets or businesses that have been sold recently.
Economic Income = ?
Cash Flow or Some Proxy for Cash Flow
Sum of Discounted Future Economic Income = ?
Present Value of Economic Income and is a Starting Measure of A Business’s Value
What is the fundamental structure of a SAFE?
A warrant (a right to get equity later)
What is the fundamental structure of a Convertible Note?
A debt instrument (a loan that converts to equity)