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Meaning finding in anglos and indians
Anglos
Authentic portrayal of past = NOT FUNNY
Narrative is affirming their own social experience- the way they are and what their ancestors did is GOOD
Indians
Not authentic portrayal = FUNNY
Fantasy of freedom and independence
similarites in indians and anglos
Scenery and landscape
Action fights
Dont like romance
differnces in heros
Anglo hero = intelligent and integrity
Indigenous hero = bravery and toughness
politics of percpetion
we are supposed to think that cultural objects and the meaning of cultural objects are politically infused( heterogenous perception)
Multivocality
people bring own dispositions, and the object itself is multivocal
can mean anything, simultaneous meanings
cultural power
the ability of cultural object to mean multiple things to multiple people - through multivoalcity
“Bad Fans”
people who watch things that are not in accordance to the creators intentions
Different interpretive communities- can lead to polarization
Hostile Media Effect - NT
you dispositpoiton on things has more influence on how you interpret things than the object itself
in omnviore error - objects are intentionally mutlivoval- bringing art into mainstream
shively key theorteical question
How minorities participate and reowrkd the central myths of dominant culture
key finding of shivley
Groups interpreted and valued characteristics of the cultural product fit their own interests
According to shivley why are the indians today the cowboys
they Preserve some commitment to autonomous life that’s not fully tied to modern industrial society
want to be and value being independent and free from society more than anglos do
3 important qualtites for western movies of both
Happy ending
Action fights
Authentic portrayal of old west
3 least liked qualties for western movies for both
Indians as bad guys
Romance between hero and women
Her rides off sunset alone
Why did the college educated Indigenous students not like western movies
Heightened ethnic awareness interferes with their response to western
Pointed out inaccuarces
Education increased awareness of anti-indian bias in film