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Memory Encoding
Levels of processing: how we initially encode the information matters a lot!
“Deeper” processing = focusing more on meaning/semantics
Serial positive curve
Memory Storage
Memory Processing —> Automatic vs. Effortful
Automatic —> Implicit Memories (nondeclarative) Without conscious recall
IMPLICIT — processed in cerebellum and basal ganglia
Space, time, frequency (where you ate dinner yesterday)
Motor and cognitive skills (riding a bike)
Classical conditioning (reaction to dentist’s office)
Effortful —> Explicit Memories (declarative) With conscious recall
EXPLICIT — processed in hippocampus and frontal lobes
Semantic memory - Facts & general knowledge (this module’s concepts)
Episodic memory - personally experienced events (family holidays)
Explicit Memories
Consolidation while we sleep
Hippocampus holds the event file
Then transfers it to the cortex for storage
Implicit memories
Things we can use or experience without being able to articulate them
Muscle memory
PRIMING - activation of association in memory (typically, unconscious and implicit)
Cow drinks “milk” example — (cows drink water but we associate milk with cows and after fast processing of things beforehand, we unconsciously say yes)
Amygdala & Flashbulb memories
The amygdala boosts memory processing during emotional or stressful times
Flashbulb memories: a vivid memory of an emotionally significant moment or event
We “think” they stay highly accurate… but they are subject to forgetting just like any other memory
Severe anterograde amnesia Case Study (shows memory storage has different subcomponents)
Case studies show selective deficits of one type of memory and not another
HM and Clive Wearing both had hippocampal damage, severe anterograde amnesia (remember past but can’t remember it in the future
Had trouble transferring working memory to long-term memory
Could do a working memory task almost normally, but would not remember he had done it after a break
Implicit memory seemed intact
SAA patients can still have relatively intact procedural learning
Stores in their implicit memory
Memory Retrieval
Encoding specificity principle
The more closely the retrieval cues match encoding cues, the better the information will be remembered
Overlap of operations at encoding & retrieval determine retrieval success
Context-dependent memory
Includes the external environment as well as our internal environment
Such as studying underwater and testing better while underwater and studying on land and testing better while on land
State-dependent memory
(state-dependent; mood-congruent memory)
Such as studying while sober and testing better while sober and studying while drunk and testing better while drunk
Human memory & Foregtting
Not like a video recorder
Information undergoes systematic changes as it is processed
We reconstruct the past - it is more like an artist’s rendering than a faithful objective representation
Forgetting can be good and bad
Ex. People who can remember every single thing they have ever experienced (good and bad (like trauma))
If a memory makes it to Long-term memory storage, it may not be lost — but inaccessible without the proper cue
FORGETTING is adaptive!