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who was the first to study social psychology?
Normann Triplett
co-actor
another individual performing the same task
audience
group of people watching you perform
social facilitation
stronger performance in well learned or simple tasks in the presence of others while hinderance in performance of complex or difficult tasks in the presence of others
what was the Bobo Doll experiment?
groups of children either watched an adult model aggressive or passive play with a bobo doll, the children imitated the behaviour they saw without and enforcement/prompting
norm
unwritten but commonly accepted rule of behaviour
Sherif's Autokinetic Effect Experiment
participant was placed in a pitch black room with a stationary light, asked to estimate how much the light moved. when alone the participant estimated around 5cm but when with other people who all said higher amounts the participant increased their results to match others.
Asch's conformity experiment
participants shown 3 lines and one sample line and are asked which line is closest to the sample line, when others said blatantly wrong answers the participants conformed to what others said
normative function
role of others in setting standards for our conduct based on our fear of rejection
informational function
role of others in providing information in an ambiguous situation
what experiment showcases the normative function
Asch's experiment
what experiment showcases the informational function
Sherif's autokinetic experiment
group polarization
group decision making strengthens inclinations of the individual members (causes us to trend towards extremes)
groupthink
group decision making environment that occurs when group cohesiveness becomes so strong it overrides realistic appraisals of reality and alternate opinions (mob mentality)
how to prevent groupthink?
be impartial, critical evaluation (someone assigned to devils advocate), subdivide group to discuss then reconverge, provide a second chance to voice opinions before final decision
what does the case of Kitty Genovese show?
bystander effect/bystander apathy
pluralistic ignorance
when each individual in a group sees no one responding in a given emergency so they conclude it isn't one
diffusion of responsibility
in deciding whether to act we determine that someone else in the group is more qualified
how do we break through bystander effect
being direct (calling out the person) or seeing other people exhibit helpful behaviour
social loafing
individuals are less motivated when working alone
Milgram's experiment
teacher (participant) is told to administer shocks to a learner when they answer questions wrong by an experimenter, when the learner shows signs of distress the teacher is told they must continue by the experimenter
what did Milgram's experiment show
humans tend to obey authority, we are terrible at predicting our own behaviour
what percentage of participants continued with Milgram's experiment (shocking the learner) till the end?
65%
what factors shifted the results of Milgram's experiment?
what the experimenter wore (more professional = higher obedience), proximity between teacher and learner (further apart = higher obedience), proximity between experimenter and teacher (closer = higher obedience)
what factor did not significantly shift the results of Milgram's experiment?
the location the experiment took place in
cognitive dissonance
state of psychological discomfort brought on by conflict between a person's attitudes and their behaviours, people will adjust their attitudes or behaviour to avoid the discomfort
what can reduce cognitive dissonance
justification for the behaviour (i.e. 20 dollars)
overjustification
cognitive dissonance ignored when the award is high enough
overjustification can cause people to discontinue their behaviour when the reward is removed
what was a flaw in the Stanford Prison Experiment
participant bias
why did the Stanford Prison Experiment end early?
the guards showed sadistic behaviour and were likely lowkey insane like wtf guys i get this is psychology but like wtf
deindividuation
in a group situation there is a loss of personal responsibility and restraint
persuasion is affected by which 3 factors?
attractiveness, credibility, similarity
when are we more persuaded by similarity
on decisions regarding lifestyle choices
when are we more persuaded by credibility
when it's something related to objective facts
if an audience initially agrees, and is a general audience, what kind of argument should you use?
well presented, easy to understand, one sided argument
if an audience initially disagrees, and is an academic audience, what kind of argument should you use?
well reasoned, factual, two sided arguments
foot in the door
gradual escalation of demands to increase compliance, any request is considered in relation to all previous requests
low ball request
commitment to an initial low offer and then changing the terms
self perception theory
we don't necessarily have a special insight into ourselves. we sometimes have to figure out who we are in a way that is similar to how we figure out who others are: by assessing behaviour
communicator
the individual delivering the information
what are people persuaded by more than expertise?
trust-worthiness
door in the face
starting by asking for something completely unreasonable and then greatly scaling back the request. a large request makes the smaller request seem all the more reasonable.
how did Zimbardo's experiment show how social roles impact our behaviour?
with very little coaxing, both the Prisoners and the Guards seemed to internalize their roles and take on attitudes appropriate to the role
risky shift
observed tendency to make more risky decisions when in a group rather than when on your own
when is groupthink most likely to occur
1. the group is highly cohesive and shut off from non-group members
2. the leader is directive and subordinates are not encouraged to challenge the leadership
3. the group is under pressure to make a decision
altruism
refers to an unselfish regard for the welfare of others, a willingness to put your neck on the line to help
norm of reciprocity
we are expected to reciprocate when someone else treats us well; we tend to return favours
norm of social responsibility
as a member of a society, we are expected to contribute to its welfare in a positive way
empathy-altruism hypothesis
altruism results from empathy
negative state relief model
we help others because we'd feel distressed and guilty if we didn't
relational aggression
personal interaction, method of aggression by getting other people to dislike someone through gossip, rumours, etc.
hostile aggression
involves behaviours that are directly confrontational—for example, hitting someone or yelling at them
who is relational aggression more common in?
women ☕️
who is hostile aggression more common in?
men
sunk cost trap
the tendency to continue on with something because time/money has already been put in (dissonance + aversion to loss)
Ben Franklin effect
a person is more likely to like you if they complete a favour for you
overview effect
a cognitive shift in awareness upon returning from space