Enterprise Application

Business Value of Enterprise Systems (INTEGRATION)

Prevent information silos

Increase operational efficiency

Accurate, complete, and timely data across entire enterprise

Provide complete organizational information to support decision making

Enable rapid responses to customer requests for information or products

Include analytical tolls to evaluate organizational performance

Enables business intelligence and accurate analytics

ERP (Enterprise Resource Planning) Solution Components

ERP Hardware: Servers, Databases - local, outsourced, or cloud

ERP Application Programs: Configurable vendor applications, can be tailored to be industry specific

ERP Databases: Computer programs within database to keep database consistent when certain conditions arise

Business Processes and Procedures: Adapt to inherent processes and procedures, or design new ones? Pre-designed processes derived from industry best practices

Automated Controls, Workflow, and Approvals:

Enforces business rules

Training & Consulting:

Training to implement, training to use. Top management support, preparing for change, dealing with resiswtance

Primary purpose of an ERP system

Integration (applications, processes, data).

•Creation of Data

•Transaction Processing Systems (Blue) - Usually comprise ERP system components

•Measurement within an activity of a process

•Use of integrated data in operations

•CRM uses (and creates) data from the transaction processing systems and the production

•Business Analytics - Create Information to enable objective, data-driven business decision-making.

ERP Challenges

Very expensive to purchase and implement enterprise applications, high risk to organization, high visibility, technology changes, business process changes, requirements gaps, transition issues (internal and external), organization learning, resistance to changes, switching costs, dependence on software vendors, data standardization, management cleansing

The Supply Chain

Network of organizations and processes for:

- procuring materials, transforming them into products, and distributing the products

Upstream Supply Chain:

- Firm's suppliers, suppliers' suppliers, processes for managing relationships with them

Downstream Supply Chain:

- organizations and processes responsible for delivering products to customers

Internal Supply Chain: Internal warehouse

CRM Components and Importance

Businesses use of CRM systems to provide a single place to consolidate and analyze data about the customer.

•Customer relationship management (CRM)

•Knowing the customer

•In large businesses, too many customers and too many ways customers interact with firm

CRM systems

•Capture and integrate customer data from all over the organization

•Manage all interactions with customer

•Consolidate and analyze customer data

•Distribute customer information to various systems and customer touch points across enterprise

ERP Application Integration

Data collected from many functional areas for use in nearly all internal business activities

Information entered in one process is immediately available for other processes.

Higher accuracy of data, due to elimination of redundancy

Trends in Enterprise Applications

•Service Oriented Architecture standards

•Open-source applications

•On-demand solutions (vs On-Premise)

•Cloud-based versions

•Functionality for mobile platform

•Social CRM

•Incorporating social networking technologies

•Company social networks

•Monitor social media activity; social media analytics

•Manage social and web-based campaigns

•Business intelligence

•Inclusion of BI and AI with enterprise applications

•Flexible reporting, ad hoc analysis, "what-if" scenarios, digital dashboards, data visualization