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Age Identity
Your sense of belonging in the age category that you fit in
Attitude
Extent to which people are positively or negatively oriented towards aging or older people
Stereotype
Mental idea of a group’s characteristics
Can be positive or negative
Always tend to be homogenizing
Implicit Associations
Associations in our mind that operate below the level of consciousness
Ex: We may not think we are prejudiced against older people but there are some tight associations between elderly and cognitively impaired
Social Mobility
People who belong to a disliked group may choose to “leave” it.
Ex: Older people who have cosmetic surgery to look younger
Social Completion
Strategy for improving group status
Ex: Fighting for rights and benefits
Social Creativity
Strategy about feeling good about belonging to a low status group
Ex: Older people having wisdom and experience
Identity
The act of feeling a connection within a particular group