Primary Research Overview

Flashcards covering key concepts and definitions related to primary research.

Primary Research

Collecting original, first-hand data directly from sources.

Types of Primary Research

Interviews, surveys, observations, and experiments used to gather data.

Interviews

Direct questioning that provides in-depth responses in one-on-one or group settings.

Surveys

Structured questionnaires distributed to many respondents to gather data.

Observations

Recording behaviors, events, or conditions as they naturally occur.

Analysis in Research

The process of organizing responses, coding data, identifying trends, and interpreting results.

Primary vs. Secondary Research

Primary research involves collecting original data, while secondary research uses existing data.

Advantages of Interviews

Provides detailed insights and immediate clarification on issues.

Disadvantages of Surveys

Limited depth of responses and risk of low response rates.

Definitions of Primary Research

First-hand, up-to-date information collected from direct sources.

Purpose of Primary Research

To obtain fresh insights that are specific to the research question.

Cost and Time in Primary Research

Usually more expensive and time-consuming than secondary research.

Specificity of Primary Data

Data collected is tailored to exact research needs, offering high relevance.

Research Goals

To transform raw data into actionable insights through analysis.

Group Activity in Research

Collaborative brainstorming and action plan development to address a school issue.