Impact on Cultural Homogeneity

Frankfurt School

• dominance of American companies, such as Microsoft and Google, narrows alternative views available

• promote consumerism

• assume western, liberal views like changing logos to celebrate pride

Dal Yong Jin

• platform imperialism

• western, profit-motivated companies dominate other ideas

• 59% internet content is english but only 20% of world speaks it

Kleeman

• 13% wikipedia contributors are women

• strong male bias

• reinforcement of male stream views

Atkinson

• promotes singular version of beauty

• increasing western ideals

• women spend copious amounts of time energy and money to meet these standards

• those who do so struggle in success of school and workforce