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communications in sport kine1560 day one Tuesday September 9, 2025 Sport communication the process of creating, sharing, and interpreting messages in a sport context Stakeholders - athletes, teams, leagues, media, and fans - Sport communication isn’t just sports journalism. It includes branding, marketing, PR Strategic communication: - purposeful communication designed to achieve specific objectives. Planned, intentional, long term. Applies to PR, advertising - Strategic sport communication combines sport communication and strategic planning. Aligns sport-related messaging with organizational goals. Ex. Social media campaigns for fan engagement during the playoffs. Strategic communication: - purposeful communication designed to achieve specific objectives. Planned, intentional, long-term. Applies to PR, advertising, marketing, social campaigns Why sport communication is unique? - Emotional, passionate audience - Strong community identity - Rivalries and traditions shape interaction norms Communicators help achieve organizational objectives by aligning messaging with strategic goals, whether that’s increasing ticket sales, boosting sponsorship deals, or expanding a fan base internationally. The role of communication is to bridge the gap between business priorities and fan experiences. - One of the most powerful outcomes of effective communication is the creation of brand value. * A strong brand helps a team or league stand out in a crowded marketplace and ensures long-term loyalty. * Through media relations communicators create narratives that fans invest in emotionally and financially. Sport and community: sport is a powerful connector that brings people together across diverse backgrounds, creating a sense of belonging and shared purpose. Local communities often rally around teams, leagues, or even school sports programs, fostering social cohesion and pride day two Thursday September 11, 2025 Sport communications: An industry perspective * Sport=spectacle consumed live, on TV, streaming, social media, multibillion-dollar entertainment industry * Sport is not only a competition; it is a form of entertainment that captivates audiences by creating spectacle and drama. The physical skill, unpredictability, and emotional highs and lows of sport naturally engage fans, turning games into stories and athletes into heroes or icons - Spectacle is built through elements like stadium design, lighting, music, and fan rituals, which amplify the experience * For example, NFL games in the United States often include elaborate halftime shows, pre-game ceremonies, and in-stadium fan engagement * turning a sporting event into a  multi-sensory experience that draws attention far beyond the action on the field. The way sport is consumed has also evolved, expanding from traditional live attendance to global television broadcasts, streaming platforms, and social media Fans can follow events in real time, watch highlights, and interact with teams and athletes online, creating multiple layers of engagement * The premier league in England reaches hundreds of millions of viewers worldwide through TV contracts and streaming deals while social media such as Instagram allow athletes to engage directly with fans which builds personal brands. * The entertainment value of sport has created a massive global industry, generating billions of dollars in revenue from broadcasting rights, ticket sales, sponsorships, merchandise, and digital content * Major leagues like employ sophisticated marketing strategies to attract and retain audiences * Mega events like the Olympics or the Super Bowl combine competition with pageantry, media spectacle, and commercial opportunities, turning sport into a cultural and economic juggernaut * Spot organizations rely on a variety of revenue streams, each contributing to their overall financial stability * The most visible of these include ticket sales, merchandise, sponsorships, endorsements, and media rights * ticket sales provide consistent revenue from fans who attend games in person * Merchandise builds on that loyalty by allowing fans to display their identities * Ticket sales form one of the most traditional and direct revenue streams in sport Season tickets are especially valuable because they guarantee recurring revenue and create long-term commitment from fans. Promotions and premium options like luxury suites further increase profitability. Communication plays a critical role in driving ticket sales. Marketing campaigns, targeted emails, and social media promotions create excitement and urgency. - Teams will focus on the atmosphere the community and the unpredictability of the game itself. - Merchandise is more than just a t-shirt or a cap- it is a way for fans to express identity and allegiance. - Whether it’s wearing a jersey to the game or buying collectibles, merchandise represents an extension of the fan experience. Brand power: sales are influenced by factors like team success, brand strength, and overall fan satisfaction. When a team is winning, merchandise sales often soar. - Counterfeit products pose a challenge to this revenue stream - Unauthorized replicas dilute sales and undermine the authenticity of the fan experience - Sport organizations use communication campaigns to raise awareness about counterfeit goods, appealing to fans loyalty by emphasizing the importance of supporting the team directly. Communications in sponsorships and endorsements Sponsorship deals link companies to leagues, teams, or events, while endorsements are driven by individual athletes - Both create powerful connections between sport brands and corporate partners - These partnerships are built on communication - Athletes who endorse products become communicators themselves using their credibility and visibility to influence consumer behavior Sponsorship takes many forms Stadium naming rights, uniform sponsorships put brand logos directly into the visual experience of the game, digital activations use apps and social media to engage fans in interactive ways - A naming rights deal must be announced and framed in ways that minimize fan resistance while highlighting community benefits - Jersey sponsorships require visual integration so that the logo feels part of the teams identity rather than an unwelcome intrusion - Broadcasting deals with networks , streaming services, and digital platforms are the largest revenue source for most major leagues Communication is central here: - leagues and teams need to frame their product in a way that maximizes Symbiotic relationship - Its not about selling rights to watch games its showing that the league can demonstrate stories, narratives, and consistent fan engagement that will keep audiences watching Good storylines are key - Rights deals are not one and done, they are partnering, leagues need to communicate with networks about scheduling, access to players, content sharing, and crisis management - Communication has to manage backlash such as when games move from TV to subscription services - Communication doesn’t just enable media rights agreements to happen- it also shapes how they are understood, justified, and accepted by audiences - In the NFL the money is distributed equally through tv deals - Gives teams a competitive balance and parity and all media contracts are league wide Careers in sport communication Sport coms is a multi billion dollar industry Jobs in this have an impact on everything such how a team handles a crisis to how an athletes brand is perceived by fans Employability: sport communication careers are growing as leagues and teams invest in media, digital content, and fan engagement What employers look for ? * Adaptability and creativity * Writing, problem-solving, teamwork * Tech skills Career pathways - Media and Journalism, Team/League PR, Agencies and sponsorship, Digital and social media, Analytics and results - Media relations coordinator, PR specialists some tasks include press releases and crisis communications - Working for a team or league communications department is about managing the organization’s relationship with the public and the media These professionals write press releases These roles often involve long hours and fast-paced work during the season but it is a great way to build relationships in the industry - Agencies provide services to multiple clients- brands athletes , or teams rather than working for a single organization - This work can involve sponsorship activation, PR campaigns, event planning or athlete representation - Agency life can be fast paced, creative and varied with exposure to different sports and campaigns Digital and social media jobs - Creating content online. Get familiar with tools such as Canva and adobe creative suite \ - Data analysts and strategists involve using data to make strategic decisions - Jobs might include customer relationship management analyst, engagement analyst, or data strategist - Event communications - Handle messaging, media logistics, and fan engagement at live events - Could include writing scripts, coordinating press access, or managing social media during games These roles require good organizational skills and the ability to stay calm under pressure Live events often present challenges such as  weather delays, technical issues, or last minute changes Communications lead updating fans in real time during a weather delay at a major tournament. It highlights the importance of clarity, speed, and professionalism Esports and emerging roles It is a rapidly growing segment of the sports industry , with opportunities in PR, event production, influencer partnershipsand community management Thursday September 18th, 2025 One of the key goals in sport communication is building and strengthening fan identification The more a fan identifies with a team/ athlete the more likely they are to be loyal Fans who interact more frequently feel a stronger personal connection Sports fan: - follower of sport who is actively interested and engaged most take emotion over knowledge - For fans what matters is the intensity of feeling , loyalty, and personal investment - This emotion dimension is critical for sport communicators, it’s gut and emotion and it isn’t cerebral - Understanding that fans are motivated by passion not just information helps us design messages, campaigns, and experiences that resonate on a personal level. Characteristics of sports fans: certain behavioral and engagement characteristics Time commitment many sport fans spend an hour a day consuming sport related media - Sports fans are active information seekers they seek out news, stats, behind the scenes content, and expert analysis - For sports communicators understanding timely, relevant, and easily accessible across multiple channels - Die hard fans follow trade rumors, injury updates, or live statistics apps there consuming and actively participating TNT approach stands for timely, noteworthy, and targeted Timely: fans want information when it matters most this could mean live updates during a game Noteworthy: the content has to be meaningful and emotionally engaging fans respond to stories, milestones, or dramatic moments Targeted: fans aren’t all the same, messages must resonate with the right audience segment or engage across the spectrum The TNT approach is about how fans filter messages Every message a fan receives is interpreted through their past experiences, perceptions, and personal preferences Two fans can receive the same message and react very differently depending on the history of the team ***A key factor is this filtering process is fan identification, feel a strong personal connection to their team or sport *** * These connections often extend into what are called parasocial relationships one sided emotional bonds * Messages need to be crafted with an awareness of fan history, emotional investment, and social context - Recognizing parasocial connections also opens opportunities to build engagement - One key aspect is sentiment assignment the ways fans interpret messages as positive or negative - Sentiment is not binary - Highly invested fans tend to have stronger emotional reactions Fanship personal identification with a team or sport - Fandom social identification with the larger fan community Birging: basking in reflecting glory Fans often take pride Corfing: cutting off reflected failure Social   Why scanning and monitoring matter - Informs strategy and decision making - Identifies trends, threats, opportunities - Anticipates issues before they escalate Systematic search for relevant information: Internal and external Converts data->information-> knowledge * Requires interpretation, not just collection - Scanning strategic foresight. Identify emerging trends, issues, opportunities inform strategy - Monitoring tactical awareness. Track ongoing communications, events They can be the same thing but for a different response Scanning is what does this say about fan sentiment Monitoring is do we need to act on this now Scanning is a structured process used to monitor the environment and gather information to anticipate issues, identify trends Internal environment: team performance player injuries, staff changes, operational challenges External environment: competitors, league regulations, social trends, public sentiment, media coverage * These fall under environmental scanning * Media and social media scanning Traditional media: newspapers, tv, radio, and sports websites Social media: Twitter, Instagram Stakeholder scanning: Includes fans and season ticket holders, sponsors and corporate partners, players and coaches, league officials, local community Competitive scanning Monitor what rival teams, leagues, or organizations are doing Identify trends in promotions, campaigns, fan engagement, or crisis management Analysis and reporting - Collect and organize the scanned data into actionable insights - Summarize trends, identify emerging issues, and propose communication responses - Integration with communication strategy The scanning insights feed directly into messaging, media relations, crisis communication, and fan engagement campaigns - Enables proactive communication Different purpose - Scanning is proactive identifies emerging trends, issues or opportunities helps in strategic planning - Monitoring reactive tracking ongoing communications, events, and stakeholders Scope Scanning is broader covers internal and external environments often periodic Monitoring narrower tracks specific platforms, campaigns, or issues continuous Outcome Scanning informs strategy planning what might happen next Monitoring operational decisions and immediate actions what might happen now Test info Chapters from test and lecture material components include short answer true and false, multiple choice and scenarios Thursday September 25th, 2025 What do we mean by diverse fan bases - Cultural and linguistic diversity - Racial, ethnic, and national identities - Gender and sexuality - Age and generational divides - Socioeconomic status, disability, religion Why it matters - Expanding global and local audiences - Multiculturalism in home markets - Avoiding exclusion or backlash - Ethical responsibility to be included - Expanding the brand Cultural norms in sport communication - Individualism vs. collectivism - Colour and symbolism - Tone, humor, and gestures - Gender expectations in sport media - Local taboos or sensitives - Language and translation - Literal vs cultural translation - ASL - Social media and demographics - Different platforms=different audiences - Visual vs. text based messaging - Private vs. public interactions Inclusive visual representation Who appears in your marketing diverse bodies, families, languages, abilities Avoiding tokenism - Authentic storytelling from real communities - Fans need to see themselves reflected in the sport content they consume everyone must belong - Images and authenticity one of the most powerful ways to communicate inclusivity and who appears in them - A sensory safe stadium that provides the accommodations to make the experience more comfortable Spot the assumption Who is being represented? Who is being left out? What assumptions are made about the fan base?   bottom line - same source different intent - scanning “what does this about a fan sentiment and communication opportunities - monitoring what is scanning - in sports communications, scanning is structured used to monitor the environment and gather information anticipate issues, identify trends and guide communication strategies 1.environmental scanning - this is about looking at the broader context in which your sports organization operates it includes - internal environment team performance player injuries staff changes operational challenges - external environment competitors league regulations social trends public sentiment media coverages 2.media and social media scanning - sports organizations needs to know what’s being said about them - traditional media: newspapers, tv, radio and sports websites - social media( twitter tik tok) 3.stake holder scanning - key stakeholder can include - fans and season ticket holders monsters and corporate partners - players and coaches - leauge offices league community’s 4.competitive scanning - monitor what rival competitors are doing - deity trends in promotions campaigns fan engagement 5.analysis and reporting - collect and organize the scanned date into actionable insights - summarize trends, identify emerging issued and purposes communication responses - present to decision makers to guide strategy 6.interaction with communication strategy - the scanning insights feed directly into messaging media relations crisis communications and fan engagement campaigns - enables proactive communication rather than reactive responses Thinking about monitoring scanning * proactive, big picture * deals to identify emerging trends issues or opportunities before the become urgent * helps in strategic planning and shaping long term communication strategies * example: noticing a rising trend of fan activism online that could affect sponsorship next season monitoring: * reactive, continuous tracking scope scanning * broader in scope covers internal and external environments, industry trends media landscape stakeholder expectations * often periodic weekly monthly quarterly monitoring * provides data for operational and immediate actions * helps answer: “what is happening now” ? “how should’ve we respond?” * in the moment In a nutshell 🌰 - In short - scanning =strategic foresight - monitoring= tactical awareness - scanning tools looks ahead monitoring keeps you grounded in what’s happening now. learning objectives What do we mean by diverse fan bases * cultural and linguistic diversity * Racial, ethic and national identities * gender and sexuality * age and generational divides * socioeconomic status’s, disability religion -communication is being seen a lot more in sign language The way it was - back then white make dominant - white spectators wore straw hats and that’s the way it was done - diversity in sports as it’s an industry and brings in money as well as if it. right why it matters - expanding global and local audiences - multiculturalism in home markets - avoiding exclusion or backlash - ethical responsibility to be inclusive expanding the brand - brand loyalty across diverse groups - republicans buy sneakers too- MJ on not endorsing Harvey grant cultural norms in sport communication * individualism vs collectivism * colour and symbolism * tone, humour, and gestures * gender expectations in sport media * local taboos or sensitivities language & translation - [x] literal vs cultural translation - [x] multicultural media content - [x] code switching audience adaption social median and demographics - different platforms = different audiences - tiktok vs facebook vs twitter vs x (less flashy wouldn’t be on tik tok where facebook reached and older audiences) - visual vs text based messaging - private vs public intentions - context creation is not really seen on facebook but if anything through market place inclusive visual representation - who appears in your marketing? - divers bodies families languages abilities - avoiding tokenism - authentic storytelling form real communities a lot of trends are going towards diversity ex uni like taking pictures of diverse friend groups to draw in an inclusive environment. shows someone looking at the picture visual representation that they may fit into this place and we see it in commercial. Going beyond performative fans need to see themselves reflected in the sport content they consume this isn’t about checking a box it’s about shaping a story where everyone can belong inclusion must feel real, not performative or shallow . images & authenticity - one of the most powerful ways to communicate inclusivity is through images - who appears in your marketing? - do they represent the actucal makeup of your fan base? - do they include women, radicalized fans, LGBTQ+, supporters Sensory safe - same sports like to communicate excitement with an array of sights and sounds (strobing etc) and that communication from can be problematic for a diverse audience - a sensory safe stadium( or sensory friendly venue) is a sports arena that provides accommodations to make the experience more comfortable
Updated 24d ago
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Loie Fuller: The Art of Illusion * Known for her innovative use of fabric, light, and color to create captivating visual illusions in performance. * Her work emphasized the image created rather than the physicality of the dancer's body, marking a shift in performance art. * Patented several costume and set designs, including the iconic Serpentine dress and the glass floor for Fire Dance, showcasing her ingenuity. * Premiered notable works such as The Serpentine (1889) and Fire Dance (1895), which were pivotal in her career. * Succeeded in creating an aesthetic transformation, emphasizing individual interpretation of visual experiences. Isadora Duncan: The Mother of Modern Dance * An eccentric figure who rejected traditional ballet, favoring movement inspired by emotion and nature's rhythms. * While she did not create a new dance technique, she introduced a new motivation for movement, rooted in nostalgia for Ancient Greece. * Her philosophy emphasized that motion should be driven by emotion and expressed through the entire body, leading to a more natural form of dance. * Duncan's choreography was improvisational, focusing on feeling over form, and drew inspiration from her childhood innocence. * Her performances in St. Petersburg (beginning in 1904) inspired contemporaries like Fokine and Nijinsky, influencing the broader dance community. * Left a legacy of natural, emotional dancing, characterized by bare feet and flowing costumes, as seen in works like Ballspiel (1906) and Five Brahms Waltzes. The Denishawn School and Its Legacy Ruth St. Denis and Ted Shawn: Pioneers of Dance * Ruth St. Denis was captivated by exotic and oriental themes, famously inspired by an Egyptian cigarette poster featuring the goddess Isis. * Her dance Radha was a significant work that launched her career, showcasing her understanding of spectacle and audience engagement. * Ted Shawn played a crucial role in introducing men to professional dance, emphasizing powerful and athletic movement. * He founded an all-male dance company, Ted Shawn and His Male Dancers, and was a driving force behind the Denishawn School. * Shawn established Jacob’s Pillow, a significant dance venue in Massachusetts, which remains influential today. * Their collaboration and individual contributions helped shape the landscape of American dance. The Denishawn School: A Foundation for Modern Dance * Established in Los Angeles in 1915, Denishawn was the first dance school in the U.S. to produce a professional company. * The curriculum included a variety of styles, with a typical day comprising stretching, ballet, Oriental dance, and yoga meditation. * The school closed in 1919, but the Denishawn Company continued to tour, becoming the first U.S. company to perform in the Orient in 1925. * The school created a lineage of dancers, including Martha Graham and Doris Humphrey, who would further develop modern dance. * Denishawn's approach combined various techniques, allowing for a diverse exploration of movement and expression. * The legacy of Denishawn is evident in the evolution of modern dance and its emphasis on personal expression. The Big Four: Shaping Modern Dance Doris Humphrey: The Architect of Dance * Studied at Denishawn from 1917 to 1928, where she formed a creative partnership with Charles Weidman. * Known for her movement theory of 'fall and recovery,' which emphasizes the dynamics of balance and gravity in dance. * Established the Humphrey-Weidman Company in 1928, focusing on structure and technique in choreography. * Authored The Art of Making Dances, which codified choreographic design and emphasized ensemble work over solo performance. * Her choreography often explored themes of human experience and emotion, as seen in works like Water Study (1928). * Left a significant impact on modern dance through her innovative techniques and teachings. Martha Graham: The Psychological Pioneer * Studied at Denishawn from 1916 to 1923, where she developed her unique style of modern dance. * Her first concert as an independent artist in 1926 marked the beginning of the 'Heroic Age' of modern dance. * Graham's choreography often drew from psychoanalysis, focusing on the inner emotional landscape and reinterpreting patriarchal narratives. * Developed the Graham Technique, centered on contraction and release, which became the first codified modern dance technique. * Her company is recognized as the first truly modern dance company, celebrating its centennial milestone. * Graham's legacy includes a profound influence on the perception of dance as a serious art form. Ausdruckstanz and Its Influencers Rudolf Laban and Mary Wigman: Movement Innovators * Ausdruckstanz, or 'expressive dance,' emerged as a response to the cultural movements of the early 20th century, paralleling American modern dance. * Rudolf Laban, a movement scientist, developed a system of movement training and Labanotation for dance notation. * Laban's Movement Choirs allowed for structured improvisation, making dance accessible to all, regardless of training. * Mary Wigman, Laban's student, became a leading figure in German dance, known for her harsh and grotesque style. * Wigman's work often explored apocalyptic themes and the validity of all movement, including the ugly. * The rise of Nazism interrupted the development of Ausdruckstanz, impacting both Laban and Wigman's careers. Hanya Holm: Bridging Cultures in Dance * A student of Mary Wigman, Holm opened the Wigman School in NYC, later renamed the Hanya Holm School of Dance. * Known for her teaching talent, she blended American objectivity with German subjectivity in her methods. * Holm's approach produced highly skilled dancers, emphasizing detailed movement and expression. * Her influence extended through her students and the techniques she developed, contributing to the evolution of modern dance. * Holm's legacy is marked by her ability to adapt and innovate within the dance community. Key Influential Choreographers José Limón * Notable works include The Moor’s Pavane (1949), There is a Time (1956), and Missa Brevis (1958). * Developed the Limón Technique, which emphasizes movement through positions rather than the positions themselves. * Integrates breath (inspired by Doris Humphrey) and gesture (inspired by Charles Weidman) into dance. * Core principles include breath, fall and recovery, succession, and opposition, promoting a holistic approach to movement. * Describes the body as an orchestra, highlighting the importance of coordination and expression in dance. Lester Horton * Born in Indianapolis and moved to Los Angeles in 1928, where he became influenced by Native American cultures. * Inspired to pursue dance after witnessing a Denishawn performance, leading to the creation of the Horton Technique. * Established the first interracial dance company and the Lester Horton Dance Theater, which was the first venue dedicated to modern dance. * Horton Technique focuses on body actions viewed artistically, emphasizing anatomy and conditioning in exercises. * Known for the 17 Fortifications, which include movements like flat backs and lunges, producing versatile and articulate dancers. Katherine Dunham * A pioneer in integrating Black dance traditions into modern dance, she is recognized as the first dance anthropologist. * Conducted research in the West Indies, studying dance as a cultural expression, supported by fellowships from the University of Chicago. * Founded the Katherine Dunham Dance Company and the Dunham School for Arts and Research in 1945. * Major contributions include paving the way for Black dancers and establishing dance anthropology as a field of study. * Developed the Dunham Technique, which combines ballet and modern dance with Afro-Caribbean movements, often accompanied by jazz or polyrhythmic percussion. Modern Dance Techniques Horton Technique * Focuses on the body and its basic actions, viewed through an artistic lens, with a strong emphasis on anatomy and conditioning. * Inspired by 'primitive' cultures, it incorporates movements that reflect these influences. * Training includes foundational movements such as flat backs, lateral T, and lunges, aimed at creating dancers who are 'long and strong'. * The technique promotes versatility and fluidity in movement, allowing for detailed expression. * The Horton class at Butler University exemplifies the application of this technique in a structured learning environment. Limón Technique * Emphasizes movement through positions rather than static positions, focusing on the flow of movement. * Integrates breath and gesture, creating a dynamic interplay between the two. * Built on principles of fall and recovery, succession, and opposition, which are essential for expressive movement. * The concept of the 'body as an orchestra' highlights the importance of coordination and musicality in dance. * Instruction in this technique encourages dancers to explore their physicality and expressiveness. Dunham Technique * Combines principles of ballet and modern dance with a focus on torso isolations and Afro-Caribbean movements. * Musical accompaniment typically features jazz or polyrhythmic percussion, enhancing the cultural fusion in the dance. * The technique showcases a blend of American dance and Black dance heritage, enriching the modern dance landscape. * Dunham's work emphasizes the importance of cultural context in dance, reflecting her anthropological background. * The technique has influenced many dancers and choreographers, expanding the scope of modern dance. Postmodern Dance Movement A Postmodern America * Emerged in 1945, following WWII, characterized by skepticism and socio-political unrest. * Youth culture began to rebel against the traditional values of their parents, leading to significant cultural shifts. * Key events of the 1960s, such as the Women's and Civil Rights Movements, shaped the artistic landscape. * The assassinations of prominent figures like JFK, MLK, and Malcolm X, along with the Vietnam War and Cuban Missile Crisis, influenced the themes in postmodern art. * This period marked a departure from traditional narratives in dance, paving the way for new forms of expression. Merce Cunningham * Regarded as a revolutionary figure in the arts, comparable to Picasso and Stravinsky, he danced with Martha Graham from 1939 to 1945. * Challenged the necessity of meaning in dance, often at odds with the groundedness of Graham's technique. * Founded the Merce Cunningham Dance Company in 1953, which continued until 2011, following his wishes for a legacy tour. * His technique blends ballet and modern styles, emphasizing verticality and clarity of form. * Cunningham's choreography often utilized chance methods, allowing for equality among movements and ideas. Paul Taylor * Danced with Graham, Cunningham, and Balanchine, becoming a significant figure in modern dance. * His choreography reflects a unique blend of influences, resulting in a distinctive style that remains relevant today. * Taylor's work is characterized by openness to movement possibilities, creating a varied body of work. * While he did not codify a specific technique, his signature style incorporates balletic ideas with a more connected performance feel. * His choreography often features a two-dimensional aesthetic and specific movement shapes, such as the Taylor V. The Judson Dance Theater and Grand Union Characteristics of Postmodern Dance * Rejects the boundaries between high and low art, promoting a more inclusive artistic dialogue. * Emphasizes process over product, focusing on the exploration of ideas rather than traditional narratives. * Disregards the boundaries between different art mediums, allowing for a fusion of styles and expressions. * The Judson Dance Theater served as a public performance space for experimental movement artists, fostering innovation in dance. * Grand Union furthered these ideals, creating a collaborative environment for diverse artistic expressions. Overview of Postmodern Dance Key Characteristics of Postmodern Dance * Emphasizes process over product, valuing the journey of creation rather than the final performance. * Rejects formalism and traditional labels, allowing for a broader interpretation of what dance can be. * Embraces the ephemeral nature of dance, recognizing that each performance is unique and transient. Historical Context and Key Figures * The dominant period of postmodern dance was from 1962 to 1964, with significant performances starting on July 6, 1962. * Key artists include Yvonne Rainer, Steve Paxton, and Trisha Brown, who were instrumental in shaping the movement. The Grand Union Collective * Formed from a project initiated by Yvonne Rainer, emphasizing collaboration and close working relationships among members. * Operated from 1970 to 1976, with performances that were entirely improvised, showcasing the spontaneity of the art form. * Members included prominent figures like Rainer, Paxton, and Brown, who contributed to the collective's innovative approach. Influential Artists and Their Contributions Yvonne Rainer * Rainer is considered the most significant figure of the Judson Dance Theater era, known for her shift from traditional techniques to more accessible forms of dance. * Her 'No Manifesto' articulated the principles of postmodern dance, advocating for a rejection of conventional aesthetics. * 'Trio A' (1966) is her most famous work, characterized by its minimalist approach and focus on movement rather than narrative. Steve Paxton and Contact Improvisation * Paxton founded Contact Improvisation (CI) in 1972, which emphasizes a shared experience between dancers, alternating roles of giving and receiving weight. * CI encourages uninhibited movement and connection, allowing for personal expression and exploration. * The lack of codification in CI promotes diverse teaching methodologies, making it adaptable to various styles. Trisha Brown * Brown is a leading figure in postmodern dance, known for her innovative use of improvisation as a choreographic tool. * Her technique focuses on gravity, exploring how to release into it and its effects on the body. * 'Set and Reset' (1983) is a hallmark of her work, showcasing collaboration with artists like Robert Rauschenberg and Laurie Anderson. The Evolution of Dance Styles The Balanchine Legacy * George Balanchine's neoclassicism transformed ballet, making it more athletic and less courtly, influenced by modern and jazz dance. * His work laid the foundation for the New York City Ballet (NYCB) and inspired emerging choreographers like William Forsythe. * Arthur Mitchell, the first African American ballet star at NYCB, founded the Dance Theatre of Harlem, integrating African American traditions into ballet. Twyla Tharp's Innovations * Tharp emerged from the postmodern movement, merging its ideas with ballet to expand the boundaries of both forms. * Founded Twyla Tharp Dance in 1965, focusing on space, time, and pedestrian movement. * Her work emphasizes creativity and improvisation, showcasing a blend of various dance styles. Contemporary Dance Practices Contemporary Training Techniques Technique Name Description Countertechnique Investigates principles of dynamic balance. Gaga Improvisational, rooted in descriptive imagery. Flying Low Focuses on using the body’s natural spiralic energy. Release Technique Centers on breath and fluidity through the joints. FoCo Technique Merges concepts from Chinese classical and modern. Somatic Practices Prioritizes feeling and sensing over visual cues. Commentary Through Choreography * Dance serves as a vessel for social commentary, addressing various social, political, and global issues. * The universal language of the body allows for a performance platform that transcends cultural barriers. * Choreographers often engage in deep research to elevate their work beyond mere entertainment, creating pieces that are literal, abstract, or metaphorical. Social Justice in Dance Bill T. Jones and His Impact * Bill T. Jones is a prominent choreographer known for using dance as a vehicle for social change, particularly during the AIDS epidemic. * His work often incorporates elements of performance art, including spoken word and multimedia. * Founded the Bill T. Jones/Arnie Zane Dance Company in 1982, which continues to thrive today. Notable Works by Bill T. Jones * 'D-Man in the Waters' (1989) addresses the aftermath of personal loss and the AIDS crisis. * 'Last Supper at Uncle Tom’s Cabin/The Promised Land' (1990) explores themes of suffering and faith. * 'Still/Here' (1994) emerged from workshops with terminally ill individuals, gaining notoriety for its poignant exploration of mortality. * His recent work, 'Deep Blue Sea' (2021), reflects on social justice issues during the COVID-19 pandemic and the Black Lives Matter movement. Undergraduate Study in Dance Degree Types and Focus Areas * Bachelor of Fine Arts (BFA): Emphasizes performance and choreography, preparing students for careers in dance performance and creative roles. * Bachelor of Arts (BA): Balances performance with a broader liberal arts education, allowing for a more diverse academic experience. * Bachelor of Science (BS): Focuses on scientific and quantitative studies, often including courses in dance sciences like kinesiology and movement therapies. Core Coursework in BFA Programs * Dance Technique: Varies by program, covering various styles and foundational skills. * Choreography: Includes practical experience in creating dance pieces, often with a focus on Dance for Camera. * Dance Pedagogy: Prepares students for teaching dance, covering methods and educational theories. * Anatomy and Kinesiology: Essential for understanding the physical body in relation to dance, enhancing performance and injury prevention. Additional Opportunities in Undergraduate Programs * Performance Opportunities: Students can perform in works by faculty, guest artists, and peers, gaining practical experience. * Masterclasses and Guest Lectures: Exposure to industry professionals enhances learning and networking. * Internships: Provide real-world experience and professional connections in the dance field. Graduate and Doctoral Study in Dance Types of Graduate Degrees * Master of Fine Arts (MFA): A terminal degree focusing on performance and creative research, essential for advanced artistic careers. * Master of Arts (MA): Often a stepping stone to Ph.D. work, focusing on liberal arts research or non-performance areas like Movement Therapy. * Ph.D. in Dance: Terminal degree for those pursuing research in educational, historical, or anthropological aspects of dance. Importance of Terminal Degrees * Terminal degrees are crucial for teaching positions in higher education, ensuring educators have advanced knowledge and skills. * They provide a pathway for specialized research, contributing to the academic field of dance. Transferable Skills from Dance Training Key Skills Developed * Time Management: Balancing rigorous training schedules with academic responsibilities. * Teamwork and Collaboration: Essential for group performances and choreographic projects. * Creative Thinking: Developing innovative solutions in choreography and performance. * Leadership: Opportunities to lead projects or direct performances enhance leadership skills. Career Opportunities in Dance Diverse Career Paths * Performance: Opportunities as company dancers or freelance artists in concert and commercial settings. * Choreography: Roles as resident choreographers or freelance artists, including dance filmmaking. * Teaching: Positions in private studios, public schools, and higher education, including curriculum development. Complementary Fields * Physical Therapy and Exercise Science: Important for injury prevention and rehabilitation for dancers. * Technical Theater: Involves stage management, costume design, and lighting design, supporting dance productions. * Nutrition and Dietetics: Essential for maintaining health and performance levels in dancers. Challenges in the Dance Industry Key Challenges Faced * Funding: Securing financial support for training and performances remains a significant hurdle. * Societal Perception: The relevance of artists is often questioned, impacting funding and support. * Job Stability: Economic factors and the nature of the industry can lead to instability in careers. The Evolution of Dance Categories Traditional Definitions * Concert Dance: Focuses on artistic expression in formal settings, traditionally dominated by ballet and modern styles. * Commercial Dance: Aimed at mainstream audiences, includes hip hop, street dance, and Broadway, requiring different training focuses. Blurring the Lines Between Categories * The rise of versatile training in the 1980s and 1990s has led to a blending of concert and commercial styles. * Shows like So You Think You Can Dance have increased exposure for dancers, allowing them to cross between genres. Dance as Sport Athleticism in Dance * Professional dance requires physical attributes similar to those in traditional sports, including strength, endurance, and flexibility. * Cross-training is essential for dancers to enhance their physical skills and performance capabilities. Dance Competitions * Competitions are organized regionally and nationally, with categories based on age, level, and genre. * Scoring systems evaluate technique, performance, and choreography, with awards given for various achievements. Pros and Cons of Dance Competitions Advantages of Dance Competitions * Dance competitions elevate the visibility of dance as a sport, engaging both dancers and audiences in a competitive atmosphere. * They provide young dancers with valuable experiences in handling rejection and understanding the subjective nature of performance evaluation. * Competitions encourage versatile training, which can serve as a launchpad for professional careers, emphasizing the importance of time management, personal responsibility, and teamwork. * Many competitions offer scholarship opportunities and conventions, enhancing training, networking, and exposure for participants. Challenges and Criticisms of Dance Competitions * Technical training may be compromised in competitive studios, focusing more on choreography and tricks rather than foundational skills. * The emphasis on sports elements can overshadow the artistic aspects of dance, influencing teaching practices in studios. * Choreography may lack individuality as dancers often follow trends that are more likely to win competitions. * Issues of hypersexuality in young dancers and the appropriateness of choreography/music are prevalent during competition seasons
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