overview of the industry

what were the first magazines of the 20th century?

general info e.g., Housekeeping & National Geographic

what kind of magazines were there in the 30s?

aspirational magazines e.g. Fortune

what kind of magazines were there in the 40s and 50s?

more niche audience targets e.g., Rolling Stone

what kind of magazines were there in the 60s and 70s?

celebrity & entertainment focused e.g., People

what kind of magazines were there like from the 90s onward?

diversification e.g., Entertainment Weekly, Wired because of the digital revolution + convergence

what are magazine subscriptions like in terms of popularity?

down, but not dying

how many new titles were launched in 2014?

190

what proportion of adults consume magazines across print & digital?

72%

what proportion of adults in the UK consume a magazine brand?

¾

what proportion of people consume print magazines?

57%

what does Inside Magazine Publishing estimate the annual value of the magazine industry was in 2012?

£3.55 billion

why do magazines of different genres grow?

with the zeitgeist of the time