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communications in sport kine1560 day one Tuesday September 9, 2025 Sport communication the process of creating, sharing, and interpreting messages in a sport context Stakeholders - athletes, teams, leagues, media, and fans - Sport communication isn’t just sports journalism. It includes branding, marketing, PR Strategic communication: - purposeful communication designed to achieve specific objectives. Planned, intentional, long term. Applies to PR, advertising - Strategic sport communication combines sport communication and strategic planning. Aligns sport-related messaging with organizational goals. Ex. Social media campaigns for fan engagement during the playoffs. Strategic communication: - purposeful communication designed to achieve specific objectives. Planned, intentional, long-term. Applies to PR, advertising, marketing, social campaigns Why sport communication is unique? - Emotional, passionate audience - Strong community identity - Rivalries and traditions shape interaction norms Communicators help achieve organizational objectives by aligning messaging with strategic goals, whether that’s increasing ticket sales, boosting sponsorship deals, or expanding a fan base internationally. The role of communication is to bridge the gap between business priorities and fan experiences. - One of the most powerful outcomes of effective communication is the creation of brand value. * A strong brand helps a team or league stand out in a crowded marketplace and ensures long-term loyalty. * Through media relations communicators create narratives that fans invest in emotionally and financially. Sport and community: sport is a powerful connector that brings people together across diverse backgrounds, creating a sense of belonging and shared purpose. Local communities often rally around teams, leagues, or even school sports programs, fostering social cohesion and pride day two Thursday September 11, 2025 Sport communications: An industry perspective * Sport=spectacle consumed live, on TV, streaming, social media, multibillion-dollar entertainment industry * Sport is not only a competition; it is a form of entertainment that captivates audiences by creating spectacle and drama. The physical skill, unpredictability, and emotional highs and lows of sport naturally engage fans, turning games into stories and athletes into heroes or icons - Spectacle is built through elements like stadium design, lighting, music, and fan rituals, which amplify the experience * For example, NFL games in the United States often include elaborate halftime shows, pre-game ceremonies, and in-stadium fan engagement * turning a sporting event into a multi-sensory experience that draws attention far beyond the action on the field. The way sport is consumed has also evolved, expanding from traditional live attendance to global television broadcasts, streaming platforms, and social media Fans can follow events in real time, watch highlights, and interact with teams and athletes online, creating multiple layers of engagement * The premier league in England reaches hundreds of millions of viewers worldwide through TV contracts and streaming deals while social media such as Instagram allow athletes to engage directly with fans which builds personal brands. * The entertainment value of sport has created a massive global industry, generating billions of dollars in revenue from broadcasting rights, ticket sales, sponsorships, merchandise, and digital content * Major leagues like employ sophisticated marketing strategies to attract and retain audiences * Mega events like the Olympics or the Super Bowl combine competition with pageantry, media spectacle, and commercial opportunities, turning sport into a cultural and economic juggernaut * Spot organizations rely on a variety of revenue streams, each contributing to their overall financial stability * The most visible of these include ticket sales, merchandise, sponsorships, endorsements, and media rights * ticket sales provide consistent revenue from fans who attend games in person * Merchandise builds on that loyalty by allowing fans to display their identities * Ticket sales form one of the most traditional and direct revenue streams in sport Season tickets are especially valuable because they guarantee recurring revenue and create long-term commitment from fans. Promotions and premium options like luxury suites further increase profitability. Communication plays a critical role in driving ticket sales. Marketing campaigns, targeted emails, and social media promotions create excitement and urgency. - Teams will focus on the atmosphere the community and the unpredictability of the game itself. - Merchandise is more than just a t-shirt or a cap- it is a way for fans to express identity and allegiance. - Whether it’s wearing a jersey to the game or buying collectibles, merchandise represents an extension of the fan experience. Brand power: sales are influenced by factors like team success, brand strength, and overall fan satisfaction. When a team is winning, merchandise sales often soar. - Counterfeit products pose a challenge to this revenue stream - Unauthorized replicas dilute sales and undermine the authenticity of the fan experience - Sport organizations use communication campaigns to raise awareness about counterfeit goods, appealing to fans loyalty by emphasizing the importance of supporting the team directly. Communications in sponsorships and endorsements Sponsorship deals link companies to leagues, teams, or events, while endorsements are driven by individual athletes - Both create powerful connections between sport brands and corporate partners - These partnerships are built on communication - Athletes who endorse products become communicators themselves using their credibility and visibility to influence consumer behavior Sponsorship takes many forms Stadium naming rights, uniform sponsorships put brand logos directly into the visual experience of the game, digital activations use apps and social media to engage fans in interactive ways - A naming rights deal must be announced and framed in ways that minimize fan resistance while highlighting community benefits - Jersey sponsorships require visual integration so that the logo feels part of the teams identity rather than an unwelcome intrusion - Broadcasting deals with networks , streaming services, and digital platforms are the largest revenue source for most major leagues Communication is central here: - leagues and teams need to frame their product in a way that maximizes Symbiotic relationship - Its not about selling rights to watch games its showing that the league can demonstrate stories, narratives, and consistent fan engagement that will keep audiences watching Good storylines are key - Rights deals are not one and done, they are partnering, leagues need to communicate with networks about scheduling, access to players, content sharing, and crisis management - Communication has to manage backlash such as when games move from TV to subscription services - Communication doesn’t just enable media rights agreements to happen- it also shapes how they are understood, justified, and accepted by audiences - In the NFL the money is distributed equally through tv deals - Gives teams a competitive balance and parity and all media contracts are league wide Careers in sport communication Sport coms is a multi billion dollar industry Jobs in this have an impact on everything such how a team handles a crisis to how an athletes brand is perceived by fans Employability: sport communication careers are growing as leagues and teams invest in media, digital content, and fan engagement What employers look for ? * Adaptability and creativity * Writing, problem-solving, teamwork * Tech skills Career pathways - Media and Journalism, Team/League PR, Agencies and sponsorship, Digital and social media, Analytics and results - Media relations coordinator, PR specialists some tasks include press releases and crisis communications - Working for a team or league communications department is about managing the organization’s relationship with the public and the media These professionals write press releases These roles often involve long hours and fast-paced work during the season but it is a great way to build relationships in the industry - Agencies provide services to multiple clients- brands athletes , or teams rather than working for a single organization - This work can involve sponsorship activation, PR campaigns, event planning or athlete representation - Agency life can be fast paced, creative and varied with exposure to different sports and campaigns Digital and social media jobs - Creating content online. Get familiar with tools such as Canva and adobe creative suite \ - Data analysts and strategists involve using data to make strategic decisions - Jobs might include customer relationship management analyst, engagement analyst, or data strategist - Event communications - Handle messaging, media logistics, and fan engagement at live events - Could include writing scripts, coordinating press access, or managing social media during games These roles require good organizational skills and the ability to stay calm under pressure Live events often present challenges such as weather delays, technical issues, or last minute changes Communications lead updating fans in real time during a weather delay at a major tournament. It highlights the importance of clarity, speed, and professionalism Esports and emerging roles It is a rapidly growing segment of the sports industry , with opportunities in PR, event production, influencer partnershipsand community management Thursday September 18th, 2025 One of the key goals in sport communication is building and strengthening fan identification The more a fan identifies with a team/ athlete the more likely they are to be loyal Fans who interact more frequently feel a stronger personal connection Sports fan: - follower of sport who is actively interested and engaged most take emotion over knowledge - For fans what matters is the intensity of feeling , loyalty, and personal investment - This emotion dimension is critical for sport communicators, it’s gut and emotion and it isn’t cerebral - Understanding that fans are motivated by passion not just information helps us design messages, campaigns, and experiences that resonate on a personal level. Characteristics of sports fans: certain behavioral and engagement characteristics Time commitment many sport fans spend an hour a day consuming sport related media - Sports fans are active information seekers they seek out news, stats, behind the scenes content, and expert analysis - For sports communicators understanding timely, relevant, and easily accessible across multiple channels - Die hard fans follow trade rumors, injury updates, or live statistics apps there consuming and actively participating TNT approach stands for timely, noteworthy, and targeted Timely: fans want information when it matters most this could mean live updates during a game Noteworthy: the content has to be meaningful and emotionally engaging fans respond to stories, milestones, or dramatic moments Targeted: fans aren’t all the same, messages must resonate with the right audience segment or engage across the spectrum The TNT approach is about how fans filter messages Every message a fan receives is interpreted through their past experiences, perceptions, and personal preferences Two fans can receive the same message and react very differently depending on the history of the team ***A key factor is this filtering process is fan identification, feel a strong personal connection to their team or sport *** * These connections often extend into what are called parasocial relationships one sided emotional bonds * Messages need to be crafted with an awareness of fan history, emotional investment, and social context - Recognizing parasocial connections also opens opportunities to build engagement - One key aspect is sentiment assignment the ways fans interpret messages as positive or negative - Sentiment is not binary - Highly invested fans tend to have stronger emotional reactions Fanship personal identification with a team or sport - Fandom social identification with the larger fan community Birging: basking in reflecting glory Fans often take pride Corfing: cutting off reflected failure Social Why scanning and monitoring matter - Informs strategy and decision making - Identifies trends, threats, opportunities - Anticipates issues before they escalate Systematic search for relevant information: Internal and external Converts data->information-> knowledge * Requires interpretation, not just collection - Scanning strategic foresight. Identify emerging trends, issues, opportunities inform strategy - Monitoring tactical awareness. Track ongoing communications, events They can be the same thing but for a different response Scanning is what does this say about fan sentiment Monitoring is do we need to act on this now Scanning is a structured process used to monitor the environment and gather information to anticipate issues, identify trends Internal environment: team performance player injuries, staff changes, operational challenges External environment: competitors, league regulations, social trends, public sentiment, media coverage * These fall under environmental scanning * Media and social media scanning Traditional media: newspapers, tv, radio, and sports websites Social media: Twitter, Instagram Stakeholder scanning: Includes fans and season ticket holders, sponsors and corporate partners, players and coaches, league officials, local community Competitive scanning Monitor what rival teams, leagues, or organizations are doing Identify trends in promotions, campaigns, fan engagement, or crisis management Analysis and reporting - Collect and organize the scanned data into actionable insights - Summarize trends, identify emerging issues, and propose communication responses - Integration with communication strategy The scanning insights feed directly into messaging, media relations, crisis communication, and fan engagement campaigns - Enables proactive communication Different purpose - Scanning is proactive identifies emerging trends, issues or opportunities helps in strategic planning - Monitoring reactive tracking ongoing communications, events, and stakeholders Scope Scanning is broader covers internal and external environments often periodic Monitoring narrower tracks specific platforms, campaigns, or issues continuous Outcome Scanning informs strategy planning what might happen next Monitoring operational decisions and immediate actions what might happen now Test info Chapters from test and lecture material components include short answer true and false, multiple choice and scenarios Thursday September 25th, 2025 What do we mean by diverse fan bases - Cultural and linguistic diversity - Racial, ethnic, and national identities - Gender and sexuality - Age and generational divides - Socioeconomic status, disability, religion Why it matters - Expanding global and local audiences - Multiculturalism in home markets - Avoiding exclusion or backlash - Ethical responsibility to be included - Expanding the brand Cultural norms in sport communication - Individualism vs. collectivism - Colour and symbolism - Tone, humor, and gestures - Gender expectations in sport media - Local taboos or sensitives - Language and translation - Literal vs cultural translation - ASL - Social media and demographics - Different platforms=different audiences - Visual vs. text based messaging - Private vs. public interactions Inclusive visual representation Who appears in your marketing diverse bodies, families, languages, abilities Avoiding tokenism - Authentic storytelling from real communities - Fans need to see themselves reflected in the sport content they consume everyone must belong - Images and authenticity one of the most powerful ways to communicate inclusivity and who appears in them - A sensory safe stadium that provides the accommodations to make the experience more comfortable Spot the assumption Who is being represented? Who is being left out? What assumptions are made about the fan base? bottom line - same source different intent - scanning “what does this about a fan sentiment and communication opportunities - monitoring what is scanning - in sports communications, scanning is structured used to monitor the environment and gather information anticipate issues, identify trends and guide communication strategies 1.environmental scanning - this is about looking at the broader context in which your sports organization operates it includes - internal environment team performance player injuries staff changes operational challenges - external environment competitors league regulations social trends public sentiment media coverages 2.media and social media scanning - sports organizations needs to know what’s being said about them - traditional media: newspapers, tv, radio and sports websites - social media( twitter tik tok) 3.stake holder scanning - key stakeholder can include - fans and season ticket holders monsters and corporate partners - players and coaches - leauge offices league community’s 4.competitive scanning - monitor what rival competitors are doing - deity trends in promotions campaigns fan engagement 5.analysis and reporting - collect and organize the scanned date into actionable insights - summarize trends, identify emerging issued and purposes communication responses - present to decision makers to guide strategy 6.interaction with communication strategy - the scanning insights feed directly into messaging media relations crisis communications and fan engagement campaigns - enables proactive communication rather than reactive responses Thinking about monitoring scanning * proactive, big picture * deals to identify emerging trends issues or opportunities before the become urgent * helps in strategic planning and shaping long term communication strategies * example: noticing a rising trend of fan activism online that could affect sponsorship next season monitoring: * reactive, continuous tracking scope scanning * broader in scope covers internal and external environments, industry trends media landscape stakeholder expectations * often periodic weekly monthly quarterly monitoring * provides data for operational and immediate actions * helps answer: “what is happening now” ? “how should’ve we respond?” * in the moment In a nutshell 🌰 - In short - scanning =strategic foresight - monitoring= tactical awareness - scanning tools looks ahead monitoring keeps you grounded in what’s happening now. learning objectives What do we mean by diverse fan bases * cultural and linguistic diversity * Racial, ethic and national identities * gender and sexuality * age and generational divides * socioeconomic status’s, disability religion -communication is being seen a lot more in sign language The way it was - back then white make dominant - white spectators wore straw hats and that’s the way it was done - diversity in sports as it’s an industry and brings in money as well as if it. right why it matters - expanding global and local audiences - multiculturalism in home markets - avoiding exclusion or backlash - ethical responsibility to be inclusive expanding the brand - brand loyalty across diverse groups - republicans buy sneakers too- MJ on not endorsing Harvey grant cultural norms in sport communication * individualism vs collectivism * colour and symbolism * tone, humour, and gestures * gender expectations in sport media * local taboos or sensitivities language & translation - [x] literal vs cultural translation - [x] multicultural media content - [x] code switching audience adaption social median and demographics - different platforms = different audiences - tiktok vs facebook vs twitter vs x (less flashy wouldn’t be on tik tok where facebook reached and older audiences) - visual vs text based messaging - private vs public intentions - context creation is not really seen on facebook but if anything through market place inclusive visual representation - who appears in your marketing? - divers bodies families languages abilities - avoiding tokenism - authentic storytelling form real communities a lot of trends are going towards diversity ex uni like taking pictures of diverse friend groups to draw in an inclusive environment. shows someone looking at the picture visual representation that they may fit into this place and we see it in commercial. Going beyond performative fans need to see themselves reflected in the sport content they consume this isn’t about checking a box it’s about shaping a story where everyone can belong inclusion must feel real, not performative or shallow . images & authenticity - one of the most powerful ways to communicate inclusivity is through images - who appears in your marketing? - do they represent the actucal makeup of your fan base? - do they include women, radicalized fans, LGBTQ+, supporters Sensory safe - same sports like to communicate excitement with an array of sights and sounds (strobing etc) and that communication from can be problematic for a diverse audience - a sensory safe stadium( or sensory friendly venue) is a sports arena that provides accommodations to make the experience more comfortable

Updated 102d ago

Denominational switching:  People who move from one sect of Christianity to another  “spiritual supermarket syndrome” “pew hoppers” or “switchers” -> name calling - Growing trend in western world towards denominational switching - People no longer making lifelong commitments to one church but more likely to swap based on where they feel comfortable and are catered for o Contrast to historic patterns where individuals and families traditionally remained affiliated with one denomination for generations - Reflection of modern consumer society - Reason for increase: mobility o Growth in car ownership since 1945 makes it easier to travel to favoured church rather than local parish church - Main losers of switching are older, mainstream, traditional denominations o Lutherans, uniting church, presbyterian, Anglicans NOTE: number of Catholics switching is very low - Pentecostal churches -> reason for switch is charismatic leaders in Pentecostal churches preach with great authority and services include rock bands Interdenominational switching: - Pentecostal churches have been greatest beneficiaries of “switchers” due to: o Aggressive evgelization o Focus on personal salvation o “up-tempo” gospel services o Attractive services to under 40’s in particular o Less focus on social, ethical or moral issues o Personal following of preachers - Revolving door syndrome -> Pentecostal churches loose membership as fast as they are gained Who switches and why? - Under 40s less likely to view lifetime loyalty to particular type of church as important (15%), compared to 60+ (38%) - People with active Christian faiths more likely to switch to seek stronger Christian community and exclusively provided - Family breakdown was another factor -> children of divorce 64% more likely to cease identifying with family faith than those of non-divorced parents o Catholics 1.7x more likely to switch to a moderate protestant (methodist) denomination and 2.6x more likely to switch to conservative protestant (Baptist, evangelical) denomination Denominational dissatisfaction: - Most people who stop attending church regularly don’t stop attending completely -> they continue to be searchers - Found services to be boring - Looking for openness to different views of religious matters and broad approach to worship catering for different spiritualities - Former adherents baulk at ‘hard-line’ moral and ethical stances on contentious issues e.g. abortion Rise of new age religions:  Extremely diverse in nature with focus on fostering individual fulfillment in regard to happiness, health and meaning in life (individualism)  New age religions can be followed instead of traditional religious practices or can be practised alongside traditional religions - Popular bc traditional religions fail to resonate with modern people - New age religions have been growing since 1970s and now include: o Feng shui o Tarot cards o Astrology o Meditation o Scientology o Spiritualism o Philosophy - New age religions tend to reject monotheism, but may except polytheism, worship of nature (pantheism), goddesses, or monism (belief that everything is one) - New age religions often adopt elements of eastern religions, and may incorporate elements of numerology, astrology, yoga, tai chi, paganism and feng shui - Part of appeal is they provide freedom for adherents to pick and choose what they believe fulfills them in spiritual manner - From 1996-2001 140% growth in new age religions in census Reasons for growth include: - Disillusionment with traditional religion and traditional worship - Frustration with slowness of change - Desire for personal fulfillment - Desire to find new ways of seeking inner peace and health - Response to globalisation and de-centring of western ‘truths’ - Ease of travel - Lessening of commitment to traditional structures such as churches Links to religious traditions: - Trend towards new age religions introduced number of Hindu concepts into language and practice of many people who may not necessarily consider themselves religious - Practices include meditation, yoga and concepts such as reincarnation and karma Secularism:  Movement/concept which rejects religious belief or adherence  Belief that religion should not interfere with or be integrated into the public affairs of a society - Significant number of Australians are not religious, and number is still growing - Trend could be result of greater levels of technological and scientific knowledge + perseverance of many religions in antiquated and conservative attitudes - Some perceive to be hypocrisy that religions still try hold themselves to be moral authorities Promotes idea that society would be better off by not being controlled by religion for reasons including: - Pluralism: diversity of beliefs and cultures - Individualism, materialism and scepticism towards supernatural as result of scientific progress - Disillusionment with traditional religions Reasons for reduced membership of religious or attendance at church are varied but include: - Church practices that are boring or unfulfilling - Disagreement with church theology or stance on moral and social issues - Alternative practices that meet same needs as church e.g. social groups - No time for church - Personal dislike of religion - Technology and scientific advances that conflict with church Effects of secularism: - Loss of religious value - Lack of religious church practice e.g. civil marriages, non-religious funerals - Seeking alternative “religions” or “forms of spirituality” - Greater trust in science and belief in supernatural is contradictory to what many believe to be empirically true - Rise of new age religions which focus on personal satisfaction, self-help groups, happiness, mind and spirit exhibitions - Until 1973, australians only had two options for where + how they could get married (church or registry office) o Today 80%+ wedding ceremonies now performed by civil celebrants (up from 50% in 2021) Ecumenical movements within Christianity: - Increasingly secularised society - Involvement in issues of peace and social justice to renew relevance - Multifaith society requires ongoing dialogue with those who have different beliefs and practices - In australia today, relationships between Christian churches (ecumenism) and relations between various religious traditions (interfaith dialogue) are characterised by mutual tolerance and respect Ecumenism: - Movement among Christian churches to promote the restoration of unity among all Christians -> “collective movement” - Aims to bring branches (denominations) of church back to single community of faith or ‘body of Christ’ Sectarianism = Conflict between two groups of a particular faith - Sectarianism found in other countries is less vigorous in Australia Ecumenism is recent philosophical approach in life of church and australians have supported ecumenical ideas - Uniting Church in Australia - National Council of Churches - NSW Ecumenical Council Uniting church: - Formed 22nd June 1977 - Result of union of three individual churches o Congregational union of australia o Methodist church of australia o Presbyterian church of australia - “most significant ecumenical event in Australia’s history” (Francis Rush – Catholic Archbishop of Brisbane) - Particularly known for social justice approach and support for marginalised sections of society National council of churches in Australia: - Umbrella organisation bringing many of Australia’s churches together - Happens in both practical and organisational cooperation and discussion on faith-bade issues - Officially became NCCA in 1994 with inclusion of Catholic Church NSW Ecumenical Council: - Founded in 1982 - Encourages social justice and operates on an ecumenical level to achieve this - Central bond is that they’re all followers of Christ, so there’s unity amongst adherents o Rather than competing against each other, they come together in accordance with sense of Christian duty - Gives churches shared voice when following religious beliefs and undertakings - Involved in community projects such as helping settle refugees and providing accommodation to poor - Christmas Bowl initiative -> local church projects that aid people with needs - Local + international initiatives allow churches to have more significant impact o If they were separated there wouldn’t be as much impact - Domestic violence project -> raises awareness about how to respond to domestic violence and how to support survivors - Commission on middle east -> international initiative where member churches come together to advocate for Christians, minority groups and asylum seekers in Middle East Interfaith Dialogue:  Move to greater cooperation and harmony between people of different religious traditions  Involves positive communication and cooperation resulting from discussion between different faiths  Often involves discussing matters of societal + faith concern  Often led by ecumenical groups within a religion Example: NCCA (est. 1994) has ongoing dialogue with Australian Federation of Islamic Councils and Executive Council of Australian Jewry - Important to include all sectors of each religion “No World Peace without peace between the religions” Importance of interfaith dialogue: - Topics impact everyday Australian life - Discussing impacts of belief or behaviour reduces tension and misunderstanding - Some topics of community concern are important not only to religious community but also wider secular society of Australia and the world * Building understanding, goodwill and sense of community * Consider issues as a whole community * Encourages and allows individuals to learn about each other and different faiths * Encourages activities and projects of commonality within and between faiths * Importance for young people -> idealism and enthusiasm of youth Recent interfaith initiatives: 1991: Australian Council of Christians and Jews - Goal is to recognise common heritage and promote understanding 2004: The Columban Centre for Christian-Muslim Dialogue - Located in Turramurra -> focuses on dialogue between Christians and Muslims particularly among women 2007: one of largest groups to attend the Dalai Lama’s visit to Canberra was the Association for Studies of Religion Presently: as recognised by Cambridge text, the provision of Studies of Religion in the NSW HSC is, in itself, an example of interfaith dialogue 2023: last world parliament of religions in Chicago (where all faiths come together) Atomi Notes (need to fix): Current religious landscape in Australia: Christianity as major religious tradition: Immigration: - Most immigration from Britain 1945: migration brought Christianity into Australia (mainly Catholicism) - Was mainly impacted by new variety of ethnic backgrounds 1945-60: jews arrive from Europe 1960: drastic moves to restrict racial diversity in Australia 1973: white australia policy abandoned - Planned program for asian immigration 1975: asian immigration dramatically increased following Vietnam War - Australia accepted 120,000 refugees from Indochina Post 1975: spike in total Muslim population in Australia Denominational switching: People moving between sects of Christianity - Only comes from people who attend church - Source of information is from National Church Life Survey o Only 8% of people attend church - Christianity not further defined was biggest growing Christian response in 2016+2021 Rise of new age religions: Alternative spiritualities that aim to foster personal happiness, health and meaning in life - Popular bc traditional religions fail to resonate with modern people Mind, body, spirit festival -> Secularism: Belief religion should not interfere with or be integrated into public affairs of society - Promotes ideas that society would be better off by not being controlled by religion o Pluralism: diversity of beliefs and cultures o Individualism, materialism and scepticism towards supernatural as result of scientific progression o Disillusionment Ecumenism: • Impact of movements within australia (syllabus dot point) - Movement for dialogue and mutual understanding between Christian Churches o Response to immigration post 1945 National council of churches australia (NCCA): - Formed 1944 and consists of 18 member Churches across Australia - Runs programs o Act for peace o Safe church awareness o Australian churches refugee taskforce  Aims to apply Christian moral voice to suffering of refugees and asylum seekers  Gives combined Christian churches political voice in scheme of australia’s secularism  Combined power of churches means they have bigger impact on this social issue o Christmas bowl mission  Sends aid assistance to countries throughout Africa, asia, middle east and pacific NSW ecumenical council: - Formed 1982 with 18 member churches - Runs many initiatives o Domestic violence project  Allows church to have greater impact together rather than being separate o Commission on middle east  International initiative where member churches come together to advocate Christians, minority groups and asylum seekers in middle east How to answer a 5 marker: - Combine content with census data dot point - Always refer to stimulus explicitly o Look for dates, change in denomination, changed services offered 1) Intro -> Identify changes in australia’s religious landscape a. Denominational switching b. Immigration c. Secularisation 2) Explanation -> go through each change, referencing the syllabus Extra class notes: - Salvation army is a Christian denomination Examine the relationship between aboriginal spiritualities and religious traditions in the process of Reconciliation Reconciliation: - Process which changes relationship between individuals or groups for the better - Mainly used in Australia to describe way of improving relationships between Indigenous and non-Indigenous Australians - Involves acknowledgement of injustices of past and dispossession, willingness + commitment to rectify these wrongs where possible, to improve the position of Aboriginal peoples in the future Key events: 1991 -> Land rights movement Dec 10, 1992 -> Redfern speech (PM Paul Keating) May 28, 2000 -> Sorry Day Sydney Harbour Bridge walk - More than 250 000 people walked across bridge to press Federal Government to apologise Feb 13, 2008 -> Federal Government apology - PM Rudd apologised on behalf of the Parliament and Government of Australia for past injustices - Stated apology was to “Remove a stain from the soul of Australia” and “It was time for all Australians, to come together, truly reconcile and together build a truly great nation” Kanyani video notes: - Country is family for Indigenous people o They live in + amongst nature e.g. walking around in natural state, no houses (huts) and sleep under the stars on the earth o All animals living with them are family - Born from Mother Earth and supported by her o “she looks after us with meat, bush tucker as well as water” - Trained to look after ceremonies, land and each other -> main importance - Never take more than you need and don’t destroy to the level where it cannot produce again o Duty to the land and caring for it - Each person is given totem animals o Not allowed to ever kill that animal - Spirit, psyche, mental, physical are all connected with every form - Oneness + completeness of oneness for everything - Every inch of land + waterways is sacred Aboriginal Spirituality Dreaming: - Definition: The Dreaming is infinite and links the past with the present to determine the future. It encapsulates the stories of creation and life in Aboriginal culture. - The Dreaming is the central and deepest reality of the Aboriginal world. - It is the spiritual dimension of reality that has existed from the beginning and continues to be present in all aspects of life. o The Dreaming is inextricably linked with the land Characteristics and features of the Dreaming - Dreaming is experiences through songs, stories, rituals and symbols. - Dreaming establishes the lore linking the relationship between Aboriginal people, the land, and all things associated with Aboriginal life. - This is evident through: o Kinship structures of society o Rules and obligations for social behaviours o Ceremonies performed to maintain the life of the land. - Quote: “The Dreaming refers to all that is known and all that is understood. It is the way Aboriginal people explain life and how their world came to being.” – 2024 Aboriginal Art and Culture, Alice Springs Australia. Kinship: - Kinship systems define where a person fits into the community, binding people together in relationships of sharing and obligation to one another and the land. - Connection to Dreaming: o Kinship binds culture, Country, family and community together it is a way of being. o Kinship systems assign the responsibility to transmit the knowledge of the Dreaming from Elders to the younger generation - Quote: “All people with the same skin grouping as my mother’s… They have the right, the same as my mother, to watch over me, to control what I’m doing, to make sure I do the right thing. It’s an extended family thing… It’s a wonderful secure system.” – Wadjularbinna Doomadgee Gungalidda leader, Gulf of Carpentaria, 1996 Ceremonial life: - The spirituality of Aboriginal people comes from their belief and understanding of the Dreaming, and how this has been taught to them throughout generations. - Ceremonial life is an essential expression of the Dreaming, connecting individuals with their ancestors, the land, and each other. Connections between ceremonial life and the Dreaming (STAR) - Stories from the Dreaming describe Aboriginal law and lifestyle, teaching about the way of life - Totems represent the individual as they existed in the Dreaming and carry ceremonial responsibilities (the embodiment of each individual in their primordial state) - Art communicated the Dreaming and the multiple layers of meaning - Rituals form the Dreaming and is a way to relive activities of ancestor spirits Obligations to the land and people - In Aboriginal society, people do not own the land it is a part of them, and it is part of their duty to respect and look after Mother Earth - Land has significance for all First Nations people as the sacred places provide a sense of identity and connection - Relationships within kinship groups connect people to places and define their obligations to each other - The land is an important aspect of Dreaming stories, particularly those associated with the time of Creation. - Custodianship o Custodianship of the land is a sacred duty bestowed upon Aboriginal people by the Dreaming - Sacred Sites o Specific locations are considered sacred because of the physical manifestations of the Dreaming. o These sites require special care and are often the focus of rituals - Sustainability Practices o Dreaming stories often includes teachings on how to care for the land o Practices such as controlled burning and seasonal hunting aim to ensure the land remains healthy for future generations. Aboriginal people believe they are related to, and custodians of natural world - This relationship provides advantages of survival and life and also imposes responsibilities of preservation and education In the land, aboriginal people see evidence of Dreaming and creation Dreaming stories which describe ancestors or Creation are set in land and describe actual land where people live Aboriginal people believe the Dreaming ancestor became the land Aboriginal people describe themselves as being descendants of particular ancestral beings Therefore have continuous and living relationship with features of the land Inseparable from the land and so believe if they are removed from the land then they will die (spiritually not literally) Ceremonial life: - By performing ceremonies, the Dreaming and its giving power loves on through human beings and animals - Ceremonies highlight the connection to the Dreaming, the importance of land, and relationships between people - Examples: initiation ceremony, men’s law and women’s law, funeral ceremonies, celebration ceremonies Purpose of aboriginal ceremonies: Rites of passage Inform all of the new status of the individual e.g. initiations and funerals Information Transfer from elder to younger generation Changes the social custodians of history Personal Support personal friendships Support personal or group activities e.g. intertribal or totemic group trade or cultural meetings Spiritual Maintain the link and connect people with the spiritual world or the Dreaming Types of aboriginal ceremonies: Ceremony Description Initiation ceremony Teaches young people bout the law and the spiritual beliefs Allows them to take their place as an elder in the community Men’s law and women’s law Each tribe has gender-specific roles and ceremonies Respect for individuals and the whole family is shown by accepting men’s and women’s law Funeral ceremonies Rite of passage from the living world to the spirit world Activities can include sprinkling of water, smoking of (bark) coffin, flowers, memory celebration Restriction of naming deceased person Celebration ceremonies Celebrate the telling of a Dreaming story Dancing and artwork happy and joyous The cause of continuation of life itself Ceremonies have changed over recent time bc of the impact of external religious beliefs (mainly Christian) and other social factors which have removed young people from their land and tribal support In some cases aboriginal spiritual beliefs have combined with Christianity in a form of syncretism (syncretism = combing of; coming together of …) Removal from land, kinship, and community has meant important ceremonial connections are becoming less effective Corroboree indicates a ceremony driven by settlers’ vernacular however they took that from one of the aboriginal torres strait islander peoples words for rituals which is ?keraberre? These ceremonies often centre on retelling of Dreaming stories -> singing, dancing, music and mime -> often body of actor is decorated to represent a spirit he/she is portraying Activities for rite of passage -> testing of strength, revelation of knowledge, the removal of the child from the biological mother, seclusion (learn to live of the land), giving of new name/sacred object Burial ceremonies -> death is time where spirit leaves body and returns to ancestor spirits -> certain ceremonies are used to encourage spirit on its journey

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