8.1: Motives and Goals

Goal

the cognitive representation of a desired state

Motivation

The psychological driving force that enables action in the pursuit of that goal

Intrinsic Motivation

Motivation can come from the benefits associated with the process of pursuing a goal

Extrinsic Motivation

Motivation can come from the benefits associated with achieving a goal

Activation of goals

can be conscious or non conscious

Goal Adoption

we adopt goals that are highly likely to bring positive outcomes

Goal priming

Can lead to behaviors are consistent with the goal

Self-Regulation

The process through which all individuals alter their perceptions, feelings, and actions in pursuit of a goal

Deliberation Phase

A person must decide which of many potential goals to pursue at any given point in time

Implementation Phase

• Planning specific actions related to the goal

• A person tends to have a mindset conducive to the effective implementation of a goal through immediate action

Prevention focus

• Emphasizes safety, responsibility, and security needs, and views goals of ““oughts”

• A goal is viewed as something they should be doing, and they tend to focus on avoiding potential problems

Promotion focus

Views goals as “ideals”, and emphasizes hopes, accomplishments and advancement needs

Self Control

The capacity to control impulses, emotions,, desires, and actions in order to resist temptation and protect a valued goal; it is a process of self regulation

Ego depletion

the exhaustion of resources from resisting a temptation