Retail Merchandising Info

Clothing Shop Ideas

-Color Blocking (creating appealing visuals by creating sections with similar colors)

-Outfitting (creating sections where customers can pick an entire style of outfit and can be assisted without assistance)

-Styling (making use of mannequin displays and face-outs to show multiple items at a time and give styling ideas to consumers)

Visual Merchandising Tips

-Change Monthly Displays (can be seasonal or with new/old items you want to display BUT keep group collections together)

-Highlight what customers WANT, not what they NEED (customers already know what they need to buy from your store → already have rep BUT show off what the customer could WANT to inspire them)

-Group products by use or color (little creative sections with a theme to make people look at → not always at a grocery story to group by pricing)

-Focus on the Front (highlight newest and expensive items there)

-Add a stuffed pig to a window (add something that makes the customer stop and actually engage and wonder about your store)

-Light merchandise like it matters (well-lit things look valuable and pop)

-Add compelling signage (short and catch customers attention → depend on audience like seniors/kids BUT NEVER a “do not touch sign”)

-Rotate displays (strong products can go near the back where people have to browse to find)

-Constantly track each SKU (stock keeping unit that identifies each item THEN you can see if anything popularizes)

-Price ALL items (No price tag = friction to need to ask = lost sale)

-Engage more than one sense (Using smells to make stores interesting or offering free food to encourage buying it or using good music or have fitting rooms)

Retail Merchandising Online

-Use app, website, or in-store screens for whole new merchandising side

-Make website’s layout make sense just like the store

AI in Merchandising

-Try a vendor ad

-Try an AI report

-Make decisions based on data not just guessing

DOESN’T NEED TO BE CRAZY

Tactics

-Eye-Level Placement (put popular items where shoppers look first)

-Vertical Stacking (stacking can grab attention)

-Cross-Merchandising (complementary items near each other to increase sales)

All of Retail Merchandising

-How items are arranged visually

-How they are displayed to incentivize buyers to purchase add-ons

-How signage helps

-Dealing w/ inventory management

Basics of Store Merchandising

-Start w/ the storefront (make it inviting)

-Get the directional signage in place (know where to find things)

-Lighting

-Create divisions (visual barriers can make departments stand out)

-Set up a merchandising calendar (plan for marketing as well as upcoming events, promotions, and plans for changing displays)