International Advertising and Promotion

These flashcards cover key concepts related to international advertising and promotion, including marketing strategies, cultural impacts, and decision-making influences.

International Marketing

The process of promoting and selling products or services in foreign markets.

Global Marketing

Using a common marketing plan for all countries to achieve economies of scale.

Cultural Environment

The set of shared attitudes, values, goals, and practices that characterizes a group of people.

Demographic Environment

Factors related to the characteristics of a population, including size, age distribution, and income levels.

Political/Legal Environment

The regulatory framework and political conditions that influence business operations and marketing strategies.

Trade Structure

The arrangement of international trade, including legal restrictions and cultural differences that impact marketing.

Localized Marketing

Tailoring marketing strategies to meet the specific needs and preferences of local markets.

Standardized Advertising

Advertising that uses the same message and approach across all international markets.

Agency Selection

The process of choosing a marketing agency to manage advertising and promotion efforts in international markets.

Sales Promotion

Activities aimed at increasing the demand for products or services through incentives.

Digital Marketing

The promotion of products or services through digital channels, especially important in a global context.

Country-of-Origin Effect

The impact that a product's country of manufacture has on consumer perceptions of its quality.

Integrated Marketing Communications (IMC)

A strategic approach to coordinating messaging across various marketing channels to ensure consistency.