Naom Chomsky

The elite

The people that have power and authority which are a few individuals who control the media

Citizen journalism

Were consumers of news also become the producer of news

Libertarian

Want freedom from the state interference

Hybrid media

Is a mix of Traditional and digital media

Key work

Manufacturing consent

‘He who controls the media controls the minds of the public’

The five factors of the mass media machine

Ownership

Media is owned by large firms trying to make a profit most median. America is owned by national amusements example CBS Nickelodeon none of the owners have ever published their salary.

Advertising

Advertising is sold by giving our attention to the media anyone can advertise anything as long as they’re willing to pay large amount to do so

Media elite

Governments Big installations have more money to put into the media than Journalists

Flak

Bias in news media ownership not wanting to expose or talk about it example Diana,Caroline Flack

Common enemy

Needs to have someone to target in the media example terrorists,princess Gianna

Political spectrum

Left

Objectivity

Showing a lack of favouritism towards one side or Another free from Bias

Subjectivity

Based on or influenced by personal feelings Tastes experiences or opinions