Auburn - Industrial Design - Quiz 2

Good design often originates through _____ criteria

Functional

What was the KdF (Strength through Joy) Wagen?

A “People’s Car” for the working class. Efficient, commissioned by Hitler, that could be reserved with a pre-payment plan, that never made it to production because of WW2

________ can outperform style

Utility

How did the Beetle gain popularity in America

After the post-war boom created the demand for new cars every year, the Beetle was a classic look with a simple interior. It’s self-deprecating ad campaign led the Beetle to be the car of choice for the middle class, teenagers, and college students (good second car).

Who is J Mays?

He challenged the assumption that a new car design must avoid historical references, advanced “retro-futurism”, and became a creative officer for Ford and the movie Cars

What made the New Beetle (Volkswagen Concept One) so popular?

Tapped memory, retro-futurism styling with visual repetition

What may be a consequence of investing too much time into labor, expertise, and creativity?

We become too object-oriented

We must always keep in mind our project is not our _______

product

In 1955 Henry Dreyfuss wrote what in Designing for People

Designs should be centered for the needs of Joe and Josephine

What are the three areas of user-centered design?

Human Factors Design - Fitting the body

Cognitive Engineering and Usability: Enabling the mind.

Designing for Experience: Considering the whole person/how they feel.

Human Factors Design

Designing products and systems to avoid physical stresses to people, considering ergonomics.

Cognitive Engineering and Usability

Designing to interfaces and information to optimize navigation performance.

User Centered Design will…

Simplify the task, make features visible, construct useful mental maps, design for potential error, and explains affordances

Designing for Experience

Designing holistic products/services that engage through multiple touchpoints.

How do we keep people in the middle?

Ask, Observe, Co-Create

What are ways to ask the user how they feel about a product and what are the negatives of doing this?

• Surveys

• Interviews

• Focus Groups

  • Negatives: what people say may not always be what they do or say

What are ways to observe the user to see how they feel about a product and what are the negatives of doing this?

• Photo/video ethnography

• Eye Tracking software

  • What people do is not always what they wish they could do

What is the benefit of Co-Creating and how can they do so?

• Photo Self Journals

• Construction toolkit

  • Giving people a creative exercise to construct their experiences allows people to avoid object oriented blind spots

Who is IDEO?

A human-centered innovation consultancy

What is design thinking?

A human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology and requirements for business success. (An approach to creative problem solving)

Design thinking helps teams and organizations…

• Understand the unmet needs of the people they are creating for

• Reduce inherent risks of launching new ideas, products, and services

• Generate solutions that are revolutionary, not just incremental

• The ability for us to learn and iterate faster

• Collaborate better and tap into the creative potential of individuals and teams

Design thinking brings together…

Desirability: What makes sense to people and for people?

Feasibility: What is technically possible within the foreseeable future?

Viability: What is likely to become part of a sustainable business model?

Design Thinking works through what two ways of thinking?

Divergent thinking: Exploring possibilities, options, and creating volume of ideas (casting net wide)

Convergent thinking: Taking ideas, reflecting, and improving on them

What are the 5 pillars of the design thinking process?

• Empathize

• Define

• Ideate

• Prototype

• Test

Who is Patricia Moore?

As the only female industrial designer in her sector, she was curious about the built environment and products that aren't supporting to elders or people with disability, so she dressed up as an elder to be able to recognize what needs to be changed

What is the best way to structure your observations?

AEIOU

A: Activities

E: Environments

I: Interactions

O: Objects

U: Users

When trying to solve the decline in savings accounts, what did bank of America do?

Brought in IDEO and noticed single moms round up transaction amounts to simplify and create a small buffer in accounts so they…

Made a service that automatically rounds up to the nearest dollar

The rounded amount is deposited into a savings account

How did Bank of America end up with a monopoly over other banks

• Patented for 15 years

• This program attracts 2 million customers in the first year

• 12 million customers enrolled in program

• These customers produced savings over 2 billion

• 60% of all new customers enrolled in program

• 99% of customers stayed