Studied by 2 people
ABC figures
Data measuring media reach across platforms by the Audit Bureau of Circulations.
Advertising campaign
Comprehensive promotion by an agency showcasing product benefits through various mediums.
Agenda setting
Media institution prioritizing and emphasizing stories to reflect its values.
Bardic function
Media's role as a storyteller and information provider in culture.
Brand identity
Image projected by a brand and associated audience perceptions.
Bricolage
Creating something new by borrowing from different styles.
Broadsheet
Newspapers focusing on hard news.
By-line
Line naming the writer in a newspaper/magazine article.
Call to action
Instruction to provoke an immediate audience response.
Date line
Line indicating the date of publication for a media article.
Decoding
Audience interpretation process of a message.
Demographics
Statistical data based on age, gender, ethnicity, income, etc.
Active audience
Media consumers engaging with content actively due to personal and social contexts.
Advertorial
An advertisement presented as editorial content in the creator's style.
Anchorage
Media language choices reinforcing intended meaning.
Antagonist
Character disrupting the protagonist's goals in a plot.
Archetype
Universal character type found in various media, like anti-hero or hero.
Audience
Individuals consuming a media product.
Audience positioning
Media's approach to influencing audience interpretation.
Avatar
Player's in-game representation in gaming.
BARB
Broadcasters' Audience Research Board - UK TV viewing data collector.
BBFC
British Board of Film Classification - UK film content regulator.
Binary opposite
Structured pairs reflecting opposing values, like good and evil.
Binary opposition
Conflict between opposing ideas driving narratives.
Binge watching
Sequential viewing of multiple TV episodes.
Brand
Product marketed under a specific name, logo, and design.
Brand ambassador
Individual paid to endorse a product or service.
Denotation
Literal meaning of signs.
Deregulation
Relaxing state-imposed media controls.
Desensitisation
Audience reduced empathy due to media exposure to violence.
Diegesis
Story communication from within the represented world.
Diegetic sound
Sound from the world of film or TV.
Digital native
Person adept with digital tech from an early age.
Diversification
Corporations expanding into various media forms.
Duopoly
Market controlled by two companies.
Editing
Post-production content preparation for audience.
Effects theories
Theoretical ideas on media's impact on audiences.
Ellipsis
Incomplete sentences requiring consumer completion.
Emerging media
Communication via new tech platforms.
Encode
Communicating ideas through signs.
Enculturation
Media's role in teaching social norms.
Enigma
Unanswered question engaging the audience.
Equilibrium/disequilibrium
Todorov's narrative theory balance disruption.
Essentialisation
Attributing fixed traits to someone.
Ethics
Principles upheld in media.
Ethnicity
Cultural identity based on customs, food, dress.
Ethnocentric
Applying one's culture norms to others.
Exhibition
Places where films are viewed.
Exotic other
Perceived as different or foreign.
House Style
Distinctive design elements setting a product apart.
Hybrid
Media combining different forms to create a new type.
Hyperlink
Clickable element linking to another file or object.
Hyperreality
Inability to differentiate reality from its simulation.
Hypodermic Syringe Model
Outdated theory suggesting immediate media influence on mass audience.
Icon
A sign resembling what it represents.
Iconography
Visual images within a media product like costumes.
Ideology
System of ideas shaping beliefs and values.
Ident
Short visual image identifying a channel or radio station.
Implosion
Collapse of meaning in media due to sign proliferation.
Independent Media
Media companies operating outside major industry players.
Index
A sign related to the object or concept it represents.
Institutions
Organizations creating and distributing media texts.
Interactivity
Audience active involvement with media content.
Interpellation
Process drawing audience attention to make an announcement.
Intertextuality
Referencing other texts to create meaning.
IPSO
Independent regulator of UK newspaper and magazine industry.
Jingle
Short catchy music/slogan used in advertising.
Jump Line
Journalism term indicating continuation or start of an article.
Juxtaposition
Placing contrasting elements close together.
Left Wing
Political views left of the centre of ideologies.
Let's Play Video
Video series documenting the playthrough of a game.
Lifestyle Magazine
Magazine focusing on lifestyle topics like health or beauty.
Linear Narrative
Plot progressing logically without flashbacks.
Links
Clickable elements directing users to different web pages.
Logo
Visual image identifying a brand or company.
Oppositional reading
Disagrees with intended message of a media product.
Orders of signification
Barthes' denotation and connotation distinction.
Paradigm
In Hall's model, opposing media message interpretation.
Parallel action
Narrative device showing simultaneous scenes.
Para-social interaction
Illusion of face-to-face relations in media.
Participatory media
Audience involvement in media creation.
Passive audience
Audience that observes media without interaction.
Pastiche
Imitating style or content of other media.
Patriarchy
Society benefiting male power structure.
PEGI
Pan European Game Information age ratings organization.
Pitch
Idea outline for media product creation.
Platform
Distribution method like print, broadcast, e-media.
Plot
Main events of a storyline.
Pluralism
Power dispersion among societal groups.
Political economy
Study of social relations in resource production.
Polysemic
Sign with multiple meanings.
Post feminism
Theories acknowledging second wave feminism changes.
Postmodernism
Rejecting modernism traditions for media saturation.
Post-production
Work after image capture for media.
Preferred reading/Intended meaning
Producers' intended audience interpretation.
Pre-production
Planning before media production.
Pre-title sequence
Hooking audience at TV program start.
Primary research
New research for specific questions.
Prime time
Peak radio and TV audience times.
Privatisation
Company sale to private ownership.
Note
Flashcard