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Part Three - Leading as a Sales Executive | Chapters 9-14
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Ethics
moral principles of right and wrong that guide people’s behavior
Golden Rule Ethical Approach
treat others as you would like to be treated
Conventionalist Ethical Approach
acts are okay as long as they are legal or if “everyone is doing it”
Protestant Ethics Ethical Approach
do what you can defend to a committee of peers
Market Imperative Ethical Approach
the market will determine what is right
Libertine Ethical Approach
do what you want as long as no one gets hurt
Utilitarian Ethical Approach
do what will result in the best outcome for all involved
Virtue
the idea that decisions should be based strictly on one’s value system
Boundary Spanners
salespeople who operate both outside of and within an organization’s boundaries
Misrepresentation
when a salesperson lies about a product
Puffery
an allowable exaggeration as long as it is vague and general, with no specific facts
Bribery
any offer of a gift that leads to undue influence
Privacy Violations
failing to protect the privacy of a customer by giving the customer’s confidential information to another customer or company
Disparaging Competition
exaggerating the negatives of competitors to attempt to win a customer’s business or loyalty
Protected Territory
only one salesperson can sell in that territory so that it is protected from others
Sexual Harassment
unwelcome sexual advances, sexual jokes, and so forth, even if unintentional
Ethical Climate
the degree to which a firm’s corporate culture supports ethical business practices
Code of Ethics
a company’s ethics policies established to provide salespeople and other employees with guidelines and standards for conduct
Federal Sentencing Guidelines (FSGs)
legal guidelines that require all organizations to develop programs for preventing, detecting, and halting unethical or illegal misconduct by employees
Whistleblowing
when an employer reports unethical or inappropriate behavior
Progressive Discipline
if an employee continues to violate a company’s policies, the discipline the person receives becomes more serious
Grievance and Arbitration System
guilt and punishment are investigated and discussed by progressively higher levels of management and labor
Uniform Commercial Code (UCC) Law
the legal guide to commercial practice; determines who has the ability to make a binding agreement for a company; defines key elements of a sale
Business Defamation Law
state laws that govern what businesses (and salespeople) can say about competitors
Gramm-Leach-Bliley Act
a federal law regarding privacy policies
CAN-SPAM Act
a federal law prohibiting spam and governing how companies can contact customers; related is the Do-Not-Call registry
Foreign Corrupt Practices Act
a U.S. law that makes bribery and other activities illegal in other countries for U.S. companies
Civil Rights Act
an act that prohibits sexual harassment in the workplace and discriminatory hiring practices, among other things
Robinson-Patman Act
a federal law regarding fair pricing
Sale
transfer of title from the seller to the buyer in exchange for consideration (money)