Digital marketing
Studied by 0 people
Call with Kai
Learn
Practice Test
Spaced Repetition
Match
Flashcards
Knowt Play1/18
Earn XP
Description and Tags
Module 4
Name | Mastery | Learn | Test | Matching | Spaced | Call with Kai |
|---|
No analytics yet
Send a link to your students to track their progress
19 Terms
Clicks
an interaction with an ad and online user. Clicks can help you understand how well your ad is appealing to people who see it.
Impressions
how often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site in the Google Network.
Organic results
search results not paid for by advertisers.
Paid results
search results that advertisers pay to show whenever a user runs a search containing certain words or phrases (known as ‘keywords’).
SERPs
search engine results pages, which are Google’s response to a user’s search query.
Visitors
the total number of times people have been to your website or app as a result of clicking your ad.Digital advertising
Traditional advertising
non-digital placements, like newspapers, radio, TV, or billboards.
Landing page
the webpage where people end up after they click your ad.
Optimization score
an estimate of how well your Google Ads account is set to perform. Optimization score runs from 0% to 100%, with 100% meaning that your account can perform at its full potential.
Targeted location
the towns, cities, or countries where your ads will appear.
Note 
Flashcards (23)