MDIA 2011 Exam Study Guide

Enduring Attributes

curiosity, adaptability, reliability, integrity

Active Attributes

resourceful, connective, persistent

Big Picture Attributes

passion, ambition

Reinforcing Attributes

confidence, resilience

10,000-Hour Rule

how many hours until mastery

Self-Determination Theory

passion is built on 3 factors: autonomy, competence, relatedness

What percentage of people in the US ‘like’ their job?

30-35%

How important is GPA to employeers?

Not at all important

Red Car Theory

metaphor for recognizing opportunity. like red cars, opportunity is abundant and diverse but typically goes unnoticed unless we are actively seeking it

Basic Business Model

Revenue - Cost = Profit

Content is…

KAING

Proactive

acting in advance to deal with an expected difficulty

Proactive People

driven by values

Reactive people

driven by feelings, circumstances, conditions, environment

Proactive Focus

Circle of influence into circle of concern

Reactive Focus

Circle of concern into circle of influence

Most valuable commodity to media professionals?

their time

Four C’s of all Business Communication

clear, concise, compelling, correct

5th C for Resumes

consistent

Four ways to boost confidence

mastery, vicarious experience, verbal persuasion, emotional self-regulation

Characteristics of resilient media professionals

realistic optimism, actively learn from experiences and mistakes, strong relationship network

Realistic optimism

Things happen for a reason, I’ll find something better

3 things evaluated in a pitch

idea, presentation, person/team

Hook

brief, compelling statement, visual, and/or approach that captures the essence of an idea, project, story