Social Media Marketing Quiz 5

Strategy

a plan or program to achieve your aim or vision

Objectives

detailed SMART goals (specific, measurable achievable, realistic and timed)

Tactics

actions to achieve the objectives

Hierarchy of Objectives

an objective has been defined as an aim or end of action

Corporate Strategy

mainly exists in major organizations that own multiple brands

Business Strategy

address overarching aim, including company structure, staffing, accountability, legal issues, finances, logistics, marketing and product development

Functional strategies

considers operational strategies, which relate to specific functions or departments, such as marketing or digital marketing, sales, and product development

Traditional Marketing Strategy

the focus was on making and selling products on the basis that if you made it, you could sell it

Shareholder Primacy Model

they are established to provide value for their shareholders

B-Corporations

businesses that benefit a wider group of stakeholders, as a force for good

Greenwashing

a strategy adopted by some companies in which researchers have classified as deceiving stakeholders actively or passively

TOWS Matrix

a tool that allows you to take the material captured in your audit, to plot it into the matrix and to extract your strategic marketing options