Auburn - Industrial Design - Quiz 3

Innovation can ___________

Change the game

What were positives associated with personal music in 2005?

Eliminated physical media, maximized music portability, iTunes revolutionized music management

What were negatives associated with personal music in 2005?

Music devalued through sharing/piracy, Apple earphones were substandard, headphones were bulky and designed for “mature customer” (leaving young people out), looked like a collection of components

Who is Robert Brunner?

The founder of industrial design company, “Ammunition Group” that focused on emotional relationship with objects.

What was different about Beats by Dre compared to other headsets?

It was designed in a sleek single line to look good on the human body. It was noise cancelling, advertised for consumer to “hear what the artist hears”, meshed with look of iPod and iPhone, endorsed by high profile celebrities

Cross-Cultural immersion enables us to ______________

Discover and embrace unfamiliar experiences

What was Starbucks like before overhauled by Howard Schultz?

Sold fresh coffee beans, tea and spices. Meshed with urban hippie culture. Name inspired by sea traders in Seattle

What was Howard Schultz inspired by on his trip to Italy?

The richness of the Italian experience, the heritage of espresso, the activity and bustle in cafes, the day drinker (visits 2-3 times a day), customers full of energy

Good design (visual, product, interior) designs for _____________

people’s experiences

What 4 shifts did Joe Pine and Jim Gilmore identify in what and how we purchase?

Agrarian economy (buy raw ingredients to bake)
Goods economy (purchase premixed kit)
Service economy (order baked cake from store)
Experience economy (outsource a party)

Designing for user experience requires composing for ___________

all of our senses

What how do 5 appeals to our senses work as a marketing tool according to Phillip Kotler?

Visual – Color. Brightness. Size. Shapes.
Aural – Volume. Pitch.
Olfactory – Scent. Freshness.
Tactile – Softness. Smoothness. Temperature.
Taste – Does not apply...Or does it?

What new things did Starbucks add to their cup design?

Blank space to write customer name, the hot cup sleeve (avoids double cupping), seasonal shifts

What was the issue with very early IBM products

There was no cohesive look to give brand identity

How did Thomas J. Watson Jr visually position IBM as a leader in technology and business

he brought together consultant designers Eliot Noyes, Paul Rand, and Charles and Ray Eames to make a cohesive brand including graphics, packaging, products, digital interfaces,
retail environments, colors, materials, and finishes.

Good design should be _________________

• cohesive - to clearly communicate a brand.

  • Includes graphics, packaging, products, digital interfaces, retail environments…

What is the IBM Design Guide?

A manual produced to document and standardize key
components of IBM’s unique visual language

What happened to IBM in the 90s

Business declined due to the commoditization of the personal computer. They shifted towards software development
and business tech consulting services. Design became an afterthought.

How does design standards build upon design thinking?

Good design within large organizations requires both leading teams in how to design the right thing, (Design Thinking)
AND how to design it the right way. (design standards)

How do things change for IBM in 2010

Phil Gilbert becomes General Manager of Design.
Recognizes design can drive digital business.
Sets goal to hire 1,000 designers.
Codifies design thinking for digital products.

What are the three stages of the loop?

Observe, reflect, make

Observe

immerse yourself in the real world

Reflect

Come together and look within

Make

Give concrete form to abstract ideas.