MED- CSP old town road

old town road (CSP paper1)

music video

media language and media representation

first released independently

December 2018 on SoundCloud, by Lil Nas X

later re-released

2019 on April 5th by Columbia Records, remix by Lil Nas X and with Billy Ray Cyrus

Music video features cameos

from:

comedians- Chris Rock and Haha Davis

rappers- Vince Staples and Rico Nasty

songwritter- Jozzy

producer- Youngkio and

DJ- diplo

Archetypal

A representation that is very typical of a person, place or thing

Cultural myth

Deeper ideologies that have been through connotations over time

double consciousness

the idea that conflicting racial identities can exists within an individual

Hypermasculinity

An exaggerated representation of masculinity which emphasises physical strength

intertextuality

the referencing of other media products within any given media texts either explicitly or by allusion

mytheme

small units of narrative in cultural products; such as theme, character and action, the study of which can reveal the dominant ideas and values of culture

US billboard hot 100 charts & Country charts

reached 15 and No 1 (before it was deemed not country enough)

Lil Nas X did before

He ran a Twitter fan account of Nicki Minaj and created a 6 digit follower base on Twitter

How did he manipulate the algorithm

liked the song as country and not rap (country-trap hybrid genre) makes the track in favour so it doesn’t compete with more popular genres

search-engine optimisation

asking users on Reddit what he should call the song

trend tiktok becoming popular at the time of the release

Cowboy culture, such as tiktok ‘Yeehaw’ memes

video games; Red dead redemption 2

this led to exisitng audience primed for content like OTR