understanding digital marketing

digital media

digitized content that can be transmitted over the internet or computer networks

social media

online means of communication, conveyance, collaboration, & cultivation among interconnected ppl

examples of traditional media

print media, broadcast media

differences between traditional media & digital media

one-way conversation, professional content vs UGC, key metric & impression/reach vs. engagement

digital marketing

use of digital media channels to create, communicate, deliver, or exchange offering that have value for customers, partners, & society at large

web 1.0

info portal, mostly read phase (old yahoo)

web 2.0

write phase, interactions between sites & users (youtube, facebook)

web 3.0

execution phase, machine learning (facebook newsfeed)

metaverse

iteration of internet as a single, universal, and imessiue virtual world

inbound marketing

collection of marketing strategies & techniques focused on pulling relevant customers toward business & produces

outbound marketing

interrupting customers daily activities w/ business or product message

boundary spanners (inbound marketing)

employees who interact directly w/ customers

goals of outbound marketing

interruption disruption → to create interest & attract consumers to watch or listen to marketing message

digital native

originated in 2001 article by marc presnky entitled