Agents
Also known as brokers, these independent intermediaries help to sell a vendorās products in return for commission, e.g., real estate agents.
Distribution (place)
The marketing process of getting the right products to the right customers in the right place and at the right time, e.g., wholesalers
Distribution channel
Also known as a channel of distribution, this refers to the path taken for a product to get from the producer to the consumer.
Intermediary
A third-party person or business that offers distribution services as part of a channel of distribution, such as agents, wholesalers, and retailers.
Intermediation
The marketing process of using a middle person or distributor as channels of distribution between the producer and consumers.
Mail order
A form of distribution channel that enables customers to receive their goods via postal services.
Multi-channel distribution strategy
This refers to a firmās use of a different distribution channels to get its products to customers.
One-channel distribution network
This method of distribution involves the use of a single intermediary, such as an agent or retailers.
Retailers
These are commercial businesses that sell a manufacturerās products directly to consumers.
Telemarketing
The use of telephone systems to sell products directly to the potential customers, such as insurance
Three-channel distribution network
This type of distribution channel uses three intermediaries. It often involves an agent who sells the goods to wholesalers on behalf of the producer. In turn, wholesalers sell to retailers.
Two-channel distribution network
This method of distribution involves the use of two intermediaries, usually wholesalers and retailers.
Wholesalers
These are intermediaries that buy products from a manufacturer and sell these in smaller quantities to retailers.
Zero-channel distribution network
Also known as direct distribution, this method does not use any intermediaries, i.e., the producer sells directly to the consumer.