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Solid South
Traditionally Democratic but increasingly more Republican.
Great Plains
Region that shows a Republican trend. (Closer to Great Lakes)
Rocky Mountain
Region that shows a Republican trend. (Farther from Great Lakes)
New England
Region that has been increasingly Democratic in recent years.
Great Lakes
Democratic trend with heavily populated swing states.
Coattail effect
The influence of a strong presidential candidate on other candidates of the same party.
Maintaining elections
Elections where political alignment remains the same over time.
Realigning elections
Elections that result in long-term changes in political alignment.
Independents
Voters not affiliated with either major political party, increasingly a large portion of the electorate.
Retrospective voting
Voting based on looking back at past performance of candidates.
Prospective voting
Voting based on candidates' views and proposed policies.
JFK, Clinton, Bush 43, Obama
Examples of successful candidate appeal.
Dukakis, Dole, Kerry, Romney, Trump
Examples of candidates with poor candidate appeal.
