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How did rhetoric start in contemporary period
reduction of interest in rhetorical theory, search for knowledge is experiment focused
How did WW2 affect this period
Atomic bomb makes us question if pure science is the way, brings us back to rhetoric
What do science and social understanding have in common
a rhetorical component and must be treated as such
Chaim Perelman and Lucie Olberts-Tyteca
academic relationship, create new rhetoric
What can you not reason from formal logic
values morals and beliefs
What creates the shift from demonstration to argumentation
need for a new method of practical reasoning that handles real life and must allow freedom to adhere or not to adhere
Argumentation
focuses on both reason and sentiment considering human experience rather than logic
What is the role of the audience in argumentation
audience is key to argumentation, aimed to provide freedom to choose
Note 
Flashcard (33)