Marketing 4720 Midterm

Who was the emperor of Rome in the year 170? And later has his written works, “Meditations” translated and published into a book by Gregory Hays?

Marcus Aurelius

Who said, “Bad Companies are destroyed by crisis. Good companies survive them. Great companies are improved by them.”  

Andy Grove

CEO of Intel

What is Stoicism? Religion, Roman government or Philosophy.

Philosophy

What are the 4 types of Obstacles described in Part 1 of the book?

Mental

Physical

Emotional

Perceived Obstacles

The Obstacle in the path becomes the ____________. Never forget, within every obstacle is an opportunity to improve our condition. 

path

What are the 3 interdependent, interconnected and fluidly contingent disciplines:  

Perception

Action

Will

What is the Greek version of the Stoic Phrase, what is up to us, what is not up to us?

ta eph'hemin, ta ouk eph'hemin

Based on that Stoic Phrase, what is up to us? 

Our Emotions • Our Judgements • Our Creativity •Our Attitude • Our Perspective • Our Desires • Our Decisions • Our Determination

According the book, what famous business leader was credited with the concept of “Reality Distortion Filed?”

Steve Jobs

According to the author “ A clearer head makes for steadier ?

hands