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Bystander Effect
The phenomenon where people do not help others in an emergency situations simply because other people are present
Theory 1: Diffusion of Responsibility
when there are more people present, people are less likely to help
Informational Social Influence: change in behavior when we assume someone more experienced or knowledgeable than you will act or say something instead of you
Theory 2: Arousal-Cost-Reward Model
arousal is required for helping behavior to occur
arousal triggers a cost-benefit analysis where person weighs the pros and cons of helping in a situation
if cons outweigh pros, person does not act
Darley & Latané (Diffusion of Responsibility)
Aim: to investigate whether the presence of bystanders reduces the likelihood of helping behavior in an emergency situation
Findings:
2-person group: 85% helped
3-person group: 62% helped
6-person group: 31%
the more bystanders perceived to be present, the longer it took for participants to seek help
—>Supports Diffusion of Responsibility, displaying that the larger the group, the less individuals will take action as they assume someone else will
Strengths:
controlled setting allows for extraneous variables to be controlled, allowing cause and effect relationship to be established
highly replicable
Limitations:
highly artificial setting limits ecological validity & mundane realism
ethical considerations in consent, debriefing & undue stress
sampling bias as all participants were uni students
Pilivian (Arousal-Cost-Reward Model)
Aim: to investigate how situational factors, such as group size and type of victim, influence helping behavior in an emergency situation
Findings:
Ill victim w/ cane: received help 95% of the time
Drunk victim: received help 50% of the time
90% of helpers were male
Race played no role in helping behavior
Group size did NOT result in diffusion of responsibility; instead, larger groups lead to faster helping times
—>Challenges diffusion of responsibility theory and supports arousal-cost-benefit model
helping behavior is influenced by perceived costs or benefits rather than diffusion of responsibility
people are less likely to help when perceived cost (ex: potential danger from drunk victim) is higher
Strengths:
Conducted in naturalistic, real-life setting granting ecological validity & applicability to real life
Use of opportunity sampling gives fair representation of broader population as many demographics participated
Raw reaction sans demand characteristics due to covert nature
Limitations:
Less control over extraneous variables due to naturalistic setting
Measuring “time taken to help” as indicator of helping behavior may be an oversimplification
EXTREME ethical considerations regarding informed consent, debriefing, undue stress
Cultural differences may affect bystander behavior, meaning findings from one society may not be generalizable to other societies outside of the US