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What is a positive statement?
An objective statement that’s based on facts. It can be supported with evidence.
What is a normative statement?
A subjective statement, based off of personal opinion. A value judgement that is based on opinion.
Define scarcity
Scarcity is the limited availability of resources relative to unlimited wants, leading to trade-offs and the need to make choices.
What are the four factors of production?
capital
land
labour
enterprise
Define ‘Capital’
man-made inputs in the production process (e.g. machinery)
Define ‘Land’
The underlying space where the goods are produced, including the raw materials within the land.
Define ‘labour’
Human workers in the production process
Define ‘enterprise’
The organisation of the other factors of production to produce goods and services to sell to consumers.
What are the rewards for the factors of production?
capital - interest
land - rent
labour - wages
enterprise - profit
What are the three economic agents?
consumers / households
producers / firms
government
What are the maximisation objectives for each economic agent?
consumers - utility maximisation (subject to their budget constraint)
producers - profit maximisation
governments - welfare maximisation
Why may households not act rationally?
Information failure
may lack information on different goods/services that will inc. their utility OR may lack information on pricing and thus won’t maximise their utility
Time Orientation
may focus on inc. their short term utility (myopia) resulting in households buying lower quality items in the short term because they’re cheaper BUT it is more useful to buy higher price goods as they are higher quality.
Emotions and Impulses
Inertia
tendency for the same consumption behaviour to continue as it is inconvenient to change (e.g. changing WiFi provider) OR brand loyalty
Societal Norms
Loss Aversion
Why may firms not act rationally?
Social objectives
environmental, ethical objectives etc.
Profit satisficing
making sufficient profit to satisfy all stakeholder groups (e.g. employees, pressure groups, government, the public etc.)
Survival
Managerial objectives
Lack of information
Lifestyle
some companies may be born out of passion/lifestyle companies
Loss aversion
Why may governments not act rationally?
political cycle
unclear information about the future
incentive problems
Define ‘free goods’
A good with zero opportunity cost
Define ‘economic goods’
A good that has opportunity cost involved with consumption or production
What is specialisatin?
When an individual, firm or country focuses on a specific task or product
What is 'division of labour?
When the production of a good or service is split into many tasks and each worker focuses on one or a few tasks.