1. electrons in charge clouds are always moving really quickly so at any moment the electrons in an atom are likely to be more to one side than the other
= temporary/instantaneous dipole occurs
2. this dipole can induce another temporary dipole in the opposite direction = these 2 dipoles are attracted to each other
= DOMINO EFFECT
3. since electrons are constantly moving = dipoles are being created + destroyed all the time
= despite the dipoles keep changing, the overall effect = atoms attracted to each other