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refutation
to introduce reasons why others believe differently and show why you do not find these reasons convincing
concession
agreeing with a point raised on another side of the issue (the yes, but argument)
the emotional appeal
involves using language that will stir the feelings of your audeince
logical fallacies
lapses in logic that reflect upon your ability to think clearly, and therefore they weaken your argument
hasty generalizations
bases a conclusion on too little evidence
non sequitur
“it does not follow.” It draws unwarranted conclusions from seeming ample evidence
stereotyping
attaches one or more characteristics to a group or one of its members based on no evidence
card stacking
the write only presents part of the available evidence on a topic, deliberately omitting essential information that would later the picture completely.
either/or fallacy
assets that only two choices exist when, in fact, several options are possible
begging the question
asserts the truth of some unproven statement
the argument ad hominem
an argument that attacks an individual rather than that individual’s opinions or qualifications
appeal to the crowd
plays on the irrational fears and prejudices of readers
guilt by association
points out some similarity or connection between one person or group and another. it tags the sins, real or imagined, of the second
post hoc, ergo propter hoc
“after this, therefore because if this.” Assumes that because one event follows another, the first cased the other
formal diction
dignified, serious, used for important political, business, and academic occasions; marked by abstract and multisyllabic words; no slang or contractions; long sentences and deliberately varied sentence structure
informal diction
resembles orderly, intelligent conversation; marked by relatively ordinary words; may include contractions, slang, and first-person pronouns; shorter sentences and less varied sentence structure
formal-informal diction
a mix of formal and informal elements, widely used in modern/contemporary articles and books
technical diction
used by specialists writing for others in the same field, uses specialized words that may be unfamiliar to a general audience
colloquial/slang
two similar types of informal diction (colloquial language and slang)
colloquial language
characteristic of informal writing and speaking (often specific to a certain geographical region= “y’all”)
slang
informal, newly coined words and expressions or old expressions with new meaning
tone
keeps writer’s personality and opinion out of the message; let your attitude toward the topic determine your tone-satirical, cynical, serious, playful, etc.
didactic
tending to give instruction or advice, even when it is not welcome or not needed
sarcastic
characterized by words that mean the opposite of what they seem to say and are intended to mock or deride
candid
honest or direct in a way that people find either refreshing or distasteful
contemptuous
feeling, expressing, or demonstrating a strong dislike or utter lac of respect for somebody or something
provocative
deliberately aimed at excited or annoying people
apologetic
defending something in speech or writing
poignant
causing a sharp sense of sadness, pity, or regret
indignant
angry or annoyed at the apparent unfairness or unreasonableness, or something
inflammatory
liable to arise strong emotions, especially anger
insipid
dull because lacking n character and lively qualities
pretentious
acting as though more important or special than is warranted, or appearing to have an unrealistically high self-image
acerbic
bitter or sharp in tone, taste, or manner