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marketing
an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders
market planning
identifying and understanding the markets a company wants to serve and developing effective marketing strategies for each market.
product and service management
assisting in the design and development of products and services to meet the needs of prospective customers.
distribution
determining the best methods and procedures to be used so prospective customers are able to locate, obtain, and use the products and services of an organization.
pricing
establishing and communicating the value of products and services to prospective customers.
promotion
communicating information to prospective customers through advertising and other promotional methods to encourage them to purchase the organizations products and services.
selling
direct, personal communications with prospective customers in order to assess need and satisfy those needs with appropriate products and services
marketing information management
obtaining, managing, and using market informating to improve decision making and the performance of marketing activities.
financing
budgetting for necessary financing and providing financial assistance to customers to assist them with purchasing products and services.
risk management
providing security for products, personnel, and customers and reducing the risk associated with marketing decisions and activities.
