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Individual
A person, object, or event that provides data.
Variable
A characteristic of an individual that can vary.
Population
The entire group of individuals of interest.
Sample
A portion of the population used in a study.
Sample Size
The number of individuals in the sample.
Parameter
A numerical characteristic of a population; fixed but usually unknown.
Statistic
A numerical characteristic of a sample; used to estimate a parameter.
Qualitative Data
Non-numeric, categorical data.
Quantitative Data
Numeric data.
Discrete Data
Countable numeric data; no decimals possible.
Continuous Data
Measured numeric data; decimals possible.
Observational Study
A study where researchers do not influence individuals; they only observe and record data.
Experimental Study
A study where researchers apply a treatment to affect individuals' responses.
Treatment
A condition applied to individuals in an experiment.
Control Group
The group that does not receive the treatment.
Experimental Group
The group that receives the treatment.
Randomization
Random assignment of subjects to groups to reduce bias.
Completely Randomized Design
Individuals are randomly assigned to control and experimental groups.
Randomized Block Design
Individuals are first grouped into blocks based on a characteristic, then randomly assigned to treatments within each block.
Block
A group of individuals sharing a characteristic relevant to the study.
Matched-Pairs Design
Individuals are paired based on similarity, and each individual in the pair receives a different treatment.
Simple Random Sample (SRS)
Every possible sample of size n has an equal chance of being selected.
Cluster Sample
Population divided into non-overlapping groups; entire clusters are randomly selected and surveyed.
Stratified Random Sample
Population divided into non-overlapping groups (strata) based on a characteristic, then random samples are taken from each group.
Systematic Sample
Choose a random starting point, then select every kth individual.
Voluntary Response Sample
Only individuals who choose to respond participate.
Convenience Sample
Individuals selected because they are easy to access.
Under-coverage
Some groups in the population are left out of the sampling process.
Nonresponse
Selected individuals do not respond or cannot participate.
Small Sample Bias
A sample too small to represent a diverse population.
Missing Data
When subjects do not provide all requested information or drop out of a study.
Priming / Ordering Bias
Question wording or order encourages certain answers.