Attribution
The action of regarding something as being caused by a person or thing.
Fritz Heider’s Attribution Theory
How do we interact with the environment and where do we lay blame and credit?
Dispositional Attribution
Blame on internal causes.
Situational Attribution
Blame on external elements.
Fundamental Attribution Error
Underestimating the power and impact of the situation.
Peripheral Route Persuasion
Influence by incidental factors (attractiveness, popularity, etc).
Central Route Persuasion
Influence by actual information, relevant data, facts, etc.
Foot In The Door Phenomenon
Start with little actions, and eventually you’ll get to the bigger stuff.
Role Playing
The acting out of the part of a particular person or character.
Cognitive Dissonance Theory
Saying one thing, and doing the other will generally lead to you changing what you say/believe. It’s easier to change your attitude.
Suggestibility
Behavior is contagious (laughing, yawning gratuity, crimes, etc).
Conformity
Adjusting our behavior or thinking due to a group standard.
Normative Social Influence
Being/acting different has consequences.
Informational Social Influence
Conform by accepting others' opinions.
Obediance
Compliance with an order, request, or law or submission to another's authority.
Stanley Milgram
Conducted a Yale study: People pretended to be teachers and had to shock students. Shows that people tend to listen.
Social Facilitation
Other people present tends to motivate you.
Social Loafing
Less effort when part of a group.
Deindividualization
Groups allow you anonymity.
Group Polarization
Groups tend to distance themselves from other groups, leading to amplified group opinions/beliefs.
Groupthink
When you're in a group, it’s bad for everyone to agree/be in the same mindset.
Prejudice
Set beliefs and emotions that are often negative.
Stereotypes
Overgeneralized beliefs about certain groups.
Social Inequalities
Grouping “us” and “them”.
In-Group Bias/Social Identities
Favoring ones own group simply because it is your group.
Scapegoats
Find someone to blame for problems, because it’s more comfortable than blaming one’s self.
Just World Phenomenon
Good is rewarded, bad is punished.
Aggression
Physical or verbal behavior intended to hurt.
Frustration-Aggression Principle
Situations and suffering can lead to aggression.
Conflict
A disagreement or argument.
Social Traps
Two sides pursue their own interests at the cost of the other.
Mirror-Image Perceptions
Both sides see the other as bad.
Altruism
Unselfish regard for others’ welfare.
Bystander Effect
Diffusion of responsibility leading to inaction.
Social Exchange Theory
Cost vs. benefit analysis (what can we gain from helping).
Reciprocity Norm
Help because you would want someone to help you (the golden rule).
Social Responsibility Norm
A belief that it’s your duty, help because you should.
Attraction
Evoking interest, pleasure, or liking for someone.
Proximity
Being near a person causes attraction.
Mere Exposure Effect
More exposure=more liking.
Similarity
Opposites don’t attract. We like things we are familiar with.