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True/False Successful Entrepreneurs are lucky
False. Hard work leads to luck
True/False Entrepreneurship starts with a good or service
False. All about identifying and exploiting opportunities
True/False Most Entrepreneuerial ventures fail
Somewhat true and false. Learn from failure
True/False Entrepreneurs need a lot of money to succeed
Mostly false. Average start up is $25,000
True/False Entrepreneurs are all about making money
False. Large factor but only one of many factors
True/False Entrepreneurs should strive to serve as many customers as possible
False. Have to target a market
True/False Entrepreneurship is a one-time, chance event
False. Not an event, is a process
True/False Entrepreneurship is about running small businesses
False. Not all businesses are entrepreneurial
True/False Entrepreneurs are born, not made
False. Can be taught
True/False Entrepreneurs take wild risks
False. Some risks have to be taken but still have to be careful
True/False Entrepreneurship is an either/or concept
False. It is a continuous variable and spectrum.
True/False Entrepreneurship empowers people
Mostly true. Empowers one to work for them self and "escape the machine"
True/False Entrepreneurship is about individuals
Somewhat true. Venture usually starts individually but needs many people to stay alive.
Liability of Newness
The newer the firm, the more likely it is to fail.
80/20 Rule
80% of firm's income comes from 20% of its customers
Self-Employment in the US
Declining since 1980. US Self Employment is lower than most other OECD countries.
Now more business failures than business starts.
Facts on Ent. in the US
-More likely to start a business in an "unattractive" industry. (Construction and not tech)
-More likely to start a business when they earn little money, unemployed, or change jobs often.
-Avg start up earns $100,000 in revenue a year
-Typical ent earns less and works more than someone who has a "traditional" job
Key demographic trends in Entrepreneurs
Females, dec
Veterans, dec
Latinos, inc significantly
Immigrants, inc 3 fold
Older People (55-64), inc
College Grads, inc
Contingent Workers
42.6 million --- independent contractors, self employed, day laborers, on-call workers, temporary workers, part-time workers`
Entrepreneurship
the PROCESS of creating value by bringing together a unique combination of resource to exploit an opportunity
Process of Entrepreneurship
Open Condoms Release Man Eggs
1. Opportunity Identification
2. Concept development
3. Resource acquisition
4. Management and Growth
5. Exit
Opportunity Development
Ent finds a market with an unmet need (opportunity)
Concept Development
Ent uses innovation to develop a concept that solves the unmet need
Invention
new process, product, or service.
Innovation
application of an invention in the marketplace or in the "real world"
Concept
application of an innovation to take advantage of a particular opportunity and meet unmet needs
Resource Acquisition
Ent gathers the resources necessary for success.
Resources
things the firm has that help it set itself apart from competitors
Management and Growth
steps ent takes to keep the venture up and running
Management
day-to-day operation of the business
Growth
identifying new opportunities or developing innovations that meet customer needs in a new and better way
Competencies
things that a firm does well
Entrepreneur competencies
focus, adaptability, self-efficacy, tenacity, creativity
Exit
last step of the ent process. Eventually founder has to give up company or dies
Sources of Opportunity
Changes in Laws or rules
Demographic changes
New Customers
Underserved Markets
Social trends
Previous entrepreneurial action
Factors of a BAD opportunity
Lack of need in market
Difficult to reach customers
Customer loyalty to elsewhere
High switching costs
Low barriers to entry and high levels of competition
4 Types of Opportunity
Perennial
Occasional
Multiple Cause
Multiple Effect
Perennial Opportunities
unmet needs that always exist (shelter, water)
Occasional Opportunities
come about once in a while. (Colorado weed legalization)
Multiple cause opportunities
come about due to a confluence of multiple trends (long lives, medicare, senior citizen dating service)
Multiple effect opportunities
lead to changing customer preferences (Global warming. Inc enviro awareness & more warm weather clohing)
Trends of Opportunity
Economic trends
Social trends
Technological trends
Political/regulatory trends
Customer reviews
SBIR Website
3 Parts of Alertness
Seeking Information
Identifying Patterns
Evaluating Profitability
Selective attention
process and react to certain stimuli but ignore others
IKEA Effect
Furniture that is assembled by someone is valued higher than if it was already together
5 Discovery Skills
All Quasars Observe Experimental Networks
Associating
Questioning
Observing
Experimenting
Networking
5 Whys
Sakichi Toyoda developed way to find root cause in 5 questions "Why" 5 times
Kaleidoscopic Thinking
thinking about a problem from every possible angle in order to generate ideas, make connections, and discern patterns