Online Consumer Behavior and Digital Marketing Strategies

These flashcards cover essential vocabulary related to online consumer behavior and digital marketing strategies based on the provided lecture notes.

How much of Online Retail sales occur in the US

20%

Sales Funnel

The process of guiding potential customers from awareness to purchase and loyalty.

Marketing Automation

Using technology to manage marketing tasks with limited human resources.

Competence Trust

The degree to which a customer trusts a supplier's ability to fulfill promises.

Goodwill Trust

The extent to which a customer believes a supplier cares about them.

Content Marketing

Strategic approach of creating valuable content to drive profitable customer behavior.

CPM

Cost per thousand impressions in advertising.

Click Through Rate (CTR)

The percentage of impressions that result in a click.

Conversion Rate (CR)

The percentage of visitors to a website who complete a desired action.

Customer Lifetime Value (CLV)

The total revenue expected from a customer over their lifetime.

Inbound Marketing

A strategy where customers initiate contact with businesses.

Black Hat SEO

Unethical practices that violate search engine guidelines.

Lead Magnets

Free incentives offered in exchange for contact information.

A/B Testing

Comparative testing of two versions of a marketing asset to determine which performs better.

Long Tail Keywords

Specific keyword phrases that are more targeted and have lower competition.

White Hat SEO

Ethical practices that comply with search engine guidelines.

Micro Conversions

Small, meaningful actions that lead to larger conversions.