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patient HM
shaped understanding of human memory - distinct memory systems, hippocampus consolidating memory
Elizabeth Loftus
established the misinformation effect (unreliability of human memory)
Amos Traversky and Daniel Kahneman
humans use cognitive biases to make decisions rather than pure rationality
Katherine Briggs and Isabel Briggs Myers
created the myer-briggs personality test (now the most widely taken test)
Hermann Rorschach
created the Rorschach inkblot test to assess personality