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Concepts
Mental groupings of similar things (like objects, events, or people)
EX: the concept of "fruit" includes apples, bananas, and oranges
Prototypes
Best or most typical example of a concept
EX: when you think of a "bird", you might picture a robin, not a penguin
Schemas
Mental frameworks that organize information and help us understand the world
EX: you have a "birthday party" schema - cake, candles, gifts, singing
Assimilation
Fitting new information into existing schemas
EX: putting Model 3 Tesla into "Car" schema
Accommodation
Changing your schema to fit new information
EX: creating new "SUV" schema for big cars
Executive Function
Mental skills for planning, focusing, and controlling impulses
EX: staying focused on homework instead of getting distracted your phone
Creativity
Thinking in new and valuable ways
EX: coming up with a new way to reuse old bottles as planters
Divergent Thinking
Generating many possible solutions
EX: brainstorming all the valuable uses for a paperclip
Convergent Thinking
Narrowing down to one best solution
EX: picking the single correct answer on a math test
Algorithms
Step-by-step methods that guarantee an answer
EX: trying every possible PIN combination to unlock a phone
Heuristics
Mental shortcuts that save time but aren't always accurate
EX: guessing your friend's PIN is their birthday
Functional Fixedness
Seeing things only in their usual function
EX: not realizing you can use a coin to turn a screw
Mental Set
Using old solutions that used to work but might not now
EX: trying the same math strategy even when it doesn't fit the new problem
Priming
Exposure to one idea influences how you think about another
EX: after seeing the word "yellow, you recognize the word "banana" faster
Representativeness Heuristic
Judging something by how well it matches a prototype
EX: assuming a quiet person wearing glasses is a librarian, not a rock star
Availability Heuristic
Judging based on what easily comes to mind
EX: thinking place crashes are common because you saw one on the news
Framing
How a question or issue is worded affects decisions
EX: people prefer "90% fat-free" over "10% fat," even though they mean the same thing
Gambler's Fallacy
Believing past events affect future chance outcomes
EX: thinking a coin is "due" to land heads after 5 tails in a row
Sunk-Cost Fallacy
Sticking with something because you already invested in it
EX: finishing a bad movie just because you paid for the ticket