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Surface Level Decision Making
A quick, intuitive decision-making process often characterized by reliance on immediate cues or superficial information.
Reasoning in Requests
People are more likely to comply with requests when they are given a justification, even if it's superficial.
Surface Processing in Decision Making
Making judgments based on immediate impressions rather than thorough analysis.
Judgments Based on Frequency
People often evaluate decisions based on how frequently specific outcomes occur, influencing choices between options.
Dramatic vs. Common Risks
Individuals tend to overestimate the likelihood of dramatic risks while underestimating everyday risks in decision-making.
Frequency Heuristic
A mental shortcut where people assess the probability of an event based on its frequency rather than on statistical evidence.
Relationship Conflicts and Decision Making
Behavioral patterns like 'you always' or 'you never' in arguments reveal how surface judgments affect interpersonal relationships.
Intuitive Judgments
Decisions made quickly and automatically, often influenced by emotions and existing biases.
Effortful Analysis
The deliberate and conscious evaluation of information in decision-making, typical of System 2 thinking.
Policy Planning Decisions
In both individual and group contexts, planning often involves cognitive biases that affect risk assessment and prioritization.
Judgments Based on Frequency
Many judgments start with frequency assessments, evaluating how often an event has occurred in the past.
Decision-Making and Outcomes
Evaluating options (X or Y) often involves assessing which usually results in a better outcome.
Risk Perception in Relationships
In roommate and relationship conflicts, statements like 'you always' or 'you never' reflect frequency-based judgments.
Dramatic vs. Everyday Risks in Planning
People often overestimate dramatic, vivid risks while underestimating more common risks when planning.
Overdiagnosis in Medicine
Doctors are inclined to overdiagnose conditions they've recently encountered compared to more common ailments.
Frequency of Vaccination Risks
Decisions about vaccination often involve misunderstanding the relative risk or frequency of certain events.
Heuristics as Shortcuts
Heuristics can be seen as helpful shortcuts that often lead to effective decision-making.
Availability Heuristic
Recent and easily remembered events disproportionately influence decision-making.
Impact of Recent Events on Judgments
Witnessing an event, like a crocodile attack, can lead to an increased perception of its likelihood occurring again.
Memory and Survival-Relevant Events
Memory tends to favor emotional and vivid events because they are more relevant for survival.
Maladaptive Heuristics in Modern Contexts
Heuristics become maladaptive in new information environments, such as social media, where rapid changes occur.
Base Rate Neglect
The tendency for specific information to override general statistics in decision making, particularly in immediate and natural contexts.
Example of Base Rate Neglect
Knowing bears are usually docile becomes irrelevant if faced with a charging bear, highlighting the flaw in neglecting base rates.
Critical Thinking in Modern Contexts
Base rate neglect can lead to issues in situations like medical diagnoses and financial planning, where statistical thinking is crucial.
Improving Decision Making
Making information more concrete rather than abstract can reliably enhance decision-making performance.
Mammogram Example
About 6% of women without cancer can receive a positive mammogram due to dense cysts mimicking tumors, illustrating the importance of sample sizes.
Single Event Probabilities
Understanding that in larger samples (e.g., 1,000 women), 800 will receive positive mammograms when they have cancer illustrates better reasoning.
Relying on Independent Opinions
Decision-making can improve by incorporating the independent opinions of others, rather than solely relying on personal views.
Wisdom of Crowds
A phenomenon where collective judgment often leads to more accurate decisions than individual guesses or opinions.
Galton's Ox Weight Experiment
In 1906, the average guess of an ox's weight by 787 villagers was remarkably close to the actual weight, exemplifying the wisdom of crowds.
Averaging Random Errors
When individual guesses are not systematically biased, the aggregation of opinions can lead to more accurate decision-making outcomes.
Crowd Within
The concept that individuals can access their internal 'crowd' by considering multiple perspectives or opinions they hold themselves.
Self-Assessment of Knowledge
The 'crowd within' can be gauged by asking oneself trivia questions to measure one's knowledge against statistical or factual data.
Anticipated Regret
The emotional response expected from making a decision that could lead to negative outcomes; avoiding this can improve decision making.
Average Guessing
Calculating the average of multiple estimates to mitigate individual biases and reduce error in judgment.
Happiness Adaptation
The phenomenon where individuals return to a baseline level of happiness after significant life changes, such as winning the lottery or experiencing a tragedy.
Second Guessing
The process of doubting one's own decisions; reducing this can lead to increased satisfaction with choices.
Nudging in Decision Making
Strategies that subtly influence people's choices without restricting options, such as simplifying the process of making beneficial decisions.
Default Choices in Organ Donation
The practice of setting opt-in or opt-out options to increase participation rates, with default choices significantly impacting decisions.
Reducing Friction
Making desired decisions easier to execute while complicating less desirable choices, thereby improving overall decision making.
Default Effects
The tendency for people to accept preset options as the correct or most desirable choice, often seen in decision-making contexts.
Friction in Decision Making
The resistance or barriers that make saying 'no' feel wrong or more difficult, impacting choices.
Small Nudges
Minor adjustments in the way choices are presented that can significantly influence behavior, often leading to desired outcomes.
Behavioral Nudges in Court Attendance
A strategy where individuals are reminded of court appointments can reduce no-shows significantly, preventing legal repercussions.
Buy Now, Pay Later Schemes
Financial options allowing consumers to purchase items upfront while spreading the cost over time, often at high-interest rates.
Impulsiveness and Temporal Discounting
The tendency to prefer smaller immediate rewards over larger delayed rewards, reflecting impulsive decision-making.
Episodic Future Simulation
A technique to reduce temporal discounting by visualizing oneself in the future to make more considered decisions.
Deductive Reasoning
The logical process of reasoning from one or more statements (premises) to reach a logically certain conclusion.
Syllogism Validity
The logic structure in which conclusions are drawn from general premises; validity is assessed based on logical form.
Concrete vs. Abstract Reasoning
The contrast between reasoning in abstract terms versus more tangible examples, often affecting judgment quality.
Confirmation Bias in Reasoning
The tendency to search for, interpret, and remember information that confirms one’s pre-existing beliefs or hypotheses.
Logical Puzzle Example
A scenario illustrating logical reasoning where one must identify which cards to flip over to test a rule.
Disconfirming Evidence
Evidence that shows a rule or belief is not true; important in testing logical statements.
Importance of Number 7
In the card example, flipping over 7 is crucial to disconfirm the vowel-number rule.
Confirmation Bias in Reasoning
The tendency to search for, interpret, and remember information that confirms one's beliefs, while ignoring disconfirming evidence.
Framing Effects in Decision Making
How information is presented can significantly impact decision-making outcomes.
Prospect Theory
An economic theory describing how people choose between probabilistic alternatives that involve risk, often valuing potential losses more heavily than equivalent gains.
Preference Based on Risk
Most individuals tend to prefer options framed with a lower chance of a high reward rather than a certain, smaller reward.
Example of Age-Drink Logic Problem
A logical puzzle where cards represent age and drink type, requiring evaluation based on legal drinking age.
Logical Consistency in Card Game
In the card game example, determining which cards must be verified based on the drinking age rule.
Role of Odds in Choices
People's preferences are often influenced by how odds are presented in potential gains.
Emotional Reactions in Decision Making
Decisions made under uncertain conditions are often influenced by emotions, impacting logical appraisal.
Prospect Theory
A behavioral economic theory explaining how people choose between probabilistic alternatives involving risk, emphasizing that losses loom larger than equivalent gains.
Subjective Utility
The value an individual assigns to an item based on personal preferences, which may differ from the item's actual monetary value.
Diminishing Returns
The principle that additional gains or losses are perceived as less significant than early gains or losses.
Loss Aversion
The tendency to prefer avoiding losses over acquiring equivalent gains, making losses feel worse than the equivalent amount of gains feel good.
Framing Effects
The influence on decision-making based on how options are presented, affecting preferences and risk evaluation.
Risk Aversion
The behavioral tendency to prefer a sure outcome over a gamble with a higher or equal expected value.
Value of Money Over Time
As more money is accumulated, the perceived value or satisfaction derived from each additional dollar diminishes.
Preference for Practical Utility
Individuals tend to value items more highly if they perceive them as useful or beneficial, rather than merely expensive.
Gains vs. Losses
In decision-making, individuals are often more sensitive to losses than to gains of the same amount.
Example of Framing
In a health-related choice, individuals may prefer to save 200 lives over a gamble that might save all or none, illustrating risk behaviors depending on framing.
Risk Aversion in Decision Making
The tendency to prefer certain outcomes over risky ones, even when potential gains are larger.
Subjective Utility
The personal value assigned to an outcome, which can differ from its objective monetary value, affecting decision-making.
Framing Effects in Decision Making
The influence of how choices are presented, impacting perceptions and preferences about gains and losses.
Behavioral Economics Perspective
An approach that examines psychological factors in economic decisions, highlighting how real behavior often deviates from traditional models.
Prospect Theory
A behavioral economic theory that describes how people make choices involving risk, emphasizing that perceived losses outweigh equivalent gains.
Nonlinear Value Function
In prospect theory, the notion that the value assigned to gains and losses is not linear, leading to risk-averse behavior.
Survival Threshold in Decision Making
The concept that repeated risky choices without positive outcomes lead to more conservative decision-making over time.
Positive vs. Negative Framing
Outcomes are assessed more favorably when framed positively; for example, '200 saved' is preferred over '400 killed'.
Pragmatics in Communication
The study of how context influences the interpretation of meaning in language, particularly in framing decisions.
Glass Half Full vs. Glass Half Empty
A metaphor for positive versus negative perspectives, illustrating how framing influences perception.
Decision Making
The cognitive process of selecting a course of action from multiple alternatives.