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idiographic ao1
should study individuals as they are unique with their own subjective experiences
qualitative data is associated - case studies, unstructured interviews
humanistic approach - documenting conscious experience of self - concerned with unique experiences rather than creating general laws
provides rich data as it uses in depth qualitative methods. voices on the individual and their uniques experiences. case study of clive wearing gave valuable insigne into brain damaged people and amnesia, giving us support on how memory has septette stops. effective in helping understanding human behaviour
COUNTER: lack internal validity due to absence of scientific methods. subjective and open to bias. lowers credibility compared to nomothetic approach
nomothetic ao1
studies groups to produce general laws
quantitative data is associated
behaviourists studies animals to establish laws in learning
biological made generalisations about localisaiton of function
nomothetic eval
loss of understanding on individual. preoccupied with general laws it loses the whole person. telling us that there is 1% lifetime risk of developing SZ, does not tell us about life with someone diagnosed.
conclusion
holt claims that no matter what approach used, generalisation will be made and whilst people are unique there are significantly more similarities. researchers should not compare benefits of each approach but rather consider contribution each can give