Linkage Institutions & The Media

What is a Gatekeeper?

The media determines which topics become national issues.

What is a Scorekeeper?

The media tracks who is winning, losing, and participating in the political game.

What is the role of a Watchdog in the media?

The media investigates and examines issues for the people, acting as a check on power.

What does the Equal Time Rule specify?

Specifies that broadcast media must provide equal airtime opportunities to all candidates.

What was the Fairness Doctrine?

Required broadcasters to present a range of viewpoints; no longer enforced.

What is Narrowcasting?

Increases polarization by targeting specific audiences.

What is Infotainment?

Blending information and entertainment.

What is Misinformation?

The spread of inaccurate information.

What is Agenda Setting in media?

The media influences which issues are considered important.

What is Fake News?

When a news outlet presents opinion disguised as fact.