1.4 - Marketing Mix: People

People

- Anyone directly or indirectly involved in the business side of the enterprise

Internal Recruitment

- Filling vacant employment positions by the employees who are already working within the business premises

Promotions

- act of qualifying a group of employees to higher positions by assessing their work performance

Transfers

- moving from one job to another without any marked changes in rank or work responsibilities

Employee Referrals

- current employees refer people who they think are suitable or fit for the job

External Recruitment

- Hiring of employees outside the business

Employment Agencies

- sectors maintaining a database where vital information of qualified candidates are stored and kept

Public Employment Service Office

- full name of PESO

Advertisements

- job vacancies are thoroughly described and announced through different print and electronic media

Walk-ins

- a definite date, time, and venue of the interview are given to the candidates

Motivated Workforce

- acknowledging any employee’s achievement and offering employee rewards

Customer Service

- plays a vital role in building customer loyalty due to the identical products offered in the market, this can be a differentiating factor

Training and Development

- resolves any weakness and boosts employee satisfaction

Viola Davis

- one of the 21 celebrities with an ‘EGOT’ status

Meryl Streep

- has 21 Oscar nominations and won 3 Best Actress awards

Paris Hilton

- known for her statements and started the trend of paparazzis

Steve Jobs

- most iconic CEO of Apple Inc.

Julia Roberts

- won best actress back in 2020

Zild Benitez

- lead vocalist of Four of Spades before the band was disbanded

Anna Wintour

- most important woman in the fashion industry

- inspired ‘The Devil Wears Prada’ which was written by a former assistant of hers